Sports memorabilia is a pocket watch. Who'd benefit from it most?

[daOnlyBG]

Hello all.

Recently came across an older Longines pocket watch. Turns out it was awarded to a hockey player named "Cliff Barton" on behalf of "Huberman's Inc.," for winning the Canadian Amateur Hockey Association's Allan Cup in 1929. He led the Port Arthur Bruins to the title, and the very next season he would go on to play for several NHL teams. Inside the pocket watch is engraving of his name; on the case's exterior is his initials. In case anyone is interested in seeing pictures, the link to the imgur album is here.

I probably wouldn't appreciate the pocket watch as a die-hard hockey fan would.

Having said that, does anyone know where I could sell it to get an appropriate market value? I could list it on Ebay, but I wonder if it makes more sense to directly reach out to niche specialists/collectors. I've posted this question on the PCGS sports memorabilia sub-forum to see what their responses are, but thought I'd go ahead and ask it here too.

I also reached out to Heritage Auctions, as they have sold a pocket watch of similar make and provenance (but not condition) as this one in the past. Would it be out-of-line/poor form to offer the pocket watch to teams/associations where this player has played? Would said teams/associations even entertain sales from the public, or do they usually go through established auction houses?

Thanks in advance!