The psychology of the Pepsi

[Oyster Sauce]

Many have been commenting on and following the recent thread seeming to express confusion or doubt about the Pepsi color configuration. A lot of helpful historical context was provided by members in that thread, as well as other members expressing their love for Pepsis.

I fall into the camp of thinking that the Pepsi configuration, not only on the Rolex GMT and Tudor GMT, but also on most rotating bezel watches, is pretty cool. Every time I see one, whether it be Rolex/Tudor, the venerable Seiko SKX, or even the Timex Q, I am mesmerized. That color combo is just so cool! I know that many (maybe the majority?) here like Pepsis.

At the same time, I know that there are those that, with no bias or contextual baggage, dislike the Pepsi configuration. For example, my significant other thinks any Pepsi looks ugly/comical. She means no offense, but that is just her gut reaction, as a normal non-WIS person. And I know she's not alone...I remember seeing a YouTube influencer's video where he asked his girlfriend to react to various popular watches. Her interest is fashion and design, and when the Rolex GMT Pepsi popped up, her response was more or less one of disgust. He was slightly crestfallen, because he, like many here, really digs the Pepsi!

So I'll ask the reverse question here: Is there a pattern or psychology behind those who genuinely, without insecurity or bias, dislike the Pepsi color scheme? I know that I don't understand it!