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Old 31 October 2020, 05:21 AM   #1
michaelodonnell123
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$26K Tag Heuer | Aston Martin Watch

Anybody buying it?

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Old 31 October 2020, 05:25 AM   #2
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More like 2.6k...and I still wouldn't buy.
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Old 31 October 2020, 05:30 AM   #3
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Not sure if JC Biver is still at Tag Heuer or LVMH watch group but this looks like his fingerprints on it as it looks a lot like a Hublot.

No thanks.
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Old 31 October 2020, 05:31 AM   #4
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Sounds like a cash grab from Tag.
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Old 31 October 2020, 05:47 AM   #5
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Tourbillon
Titanium
Carbon
150 pieces...

Sounds good so far and if this was a Richard Mille it would be a super hot piece... But...

Tag have made it too big, added a lame co-brand (I love Aston, and have owned one previously, but hate these co-brand watches) and used rose gold PLATED accents, not even rose gold?! What are they thinking?!

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Old 31 October 2020, 06:06 AM   #6
Etschell
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no one driving an Aston is buying that watch.

heurer is dead. it died in the 1985.
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25 or 6 to 4.
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Old 31 October 2020, 06:38 AM   #7
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Call me lame, but I think it looks kinda cool, but no where in the $26k range cool, more like $900-$3k cool, but I like the watch itself.
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Old 31 October 2020, 06:41 AM   #8
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Call me lame, but I think it looks kinda cool, but no where in the $26k range cool, more like $900-$3k cool, but I like the watch itself.
I agree. That is until you see it in real life and like many of their other watches they’re just too big and bloated (and I wear a 44mm Panerai).
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Old 31 October 2020, 06:43 AM   #9
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I think it looks nice, but I would not call it timeless, as I could imagine not liking the aesthetics in 10yrs...


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Old 31 October 2020, 06:44 AM   #10
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Tourbillon

...

and used rose gold PLATED accents, not even rose gold?! What are they thinking?!
It's almost as if they can't help themselves. Did you see what they did with the Autavia Isograph, they took out the... Isograph.

And let's not mention the plastic movement holders in their "could have been a contender" Aquaracers.

Looks like LVMH has their boot firmly on their necks and doesn't want them getting too nice.
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Old 31 October 2020, 06:54 AM   #11
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rather buy this:

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Old 31 October 2020, 06:55 AM   #12
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delete double post
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Old 31 October 2020, 06:55 AM   #13
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I already have three, one for even number days, one for odd, and one for a backup.
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Old 31 October 2020, 07:00 AM   #14
NYC6
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No for two reasons. It’s ugly and I don’t have an AM
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Old 31 October 2020, 08:02 AM   #15
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no one driving an Aston is buying that watch.

heurer is dead. it died in the 1985.
Agreed, vintage Heuer is the only way to go. Very few modern pieces are worth owning in my opinion and the one above isn't one of them.
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Old 31 October 2020, 10:30 AM   #16
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So many other options for that price. You would have to be a Tag freak to drop the cash for that. No offense to Tag freaks
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Old 31 October 2020, 12:30 PM   #17
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Tag does not command that price. Stay with vintage heuer
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Old 31 October 2020, 12:48 PM   #18
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rather buy this:


Yes! I saw a freak at the ad here in Houston and it’s amazing! I’m surprised I don’t hear much about them.
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Old 31 October 2020, 07:55 PM   #19
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Has any car/watch co-branding ever been succesful for any brand?
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Old 31 October 2020, 09:27 PM   #20
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Hard pass.
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Old 31 October 2020, 10:29 PM   #21
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Not sure if JC Biver is still at Tag Heuer or LVMH watch group but this looks like his fingerprints on it as it looks a lot like a Hublot.
I thought the same. I believe Biver is with LVMH formally but with a newer CEO (Fred Arnault, son of LVMH CEO Bernard Arnault) I suspect there is a lot of interchange going on. I think it’s a nice watch, just not for me. And I suspect that that the majority of clients were mainly earmarked before its release, probably significantly less than the 150 available for actual retail.
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Old 31 October 2020, 10:44 PM   #22
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Has any car/watch co-branding ever been succesful for any brand?

Maybe Bentley/Breitling.
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Old 1 November 2020, 01:19 AM   #23
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If priced at $2.6K, then maybe.
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Old 1 November 2020, 02:11 AM   #24
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If i had an aston martin, i would.
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Old 1 November 2020, 03:20 AM   #25
Screwly
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Gonna depreciate like an Aston Martin too
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Old 8 November 2020, 11:33 AM   #26
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$26K Tag Heuer | Aston Martin Watch

Does this “unlock” my car? If not, gonna hard pass.

Even if it does I probably still pad.


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Old 8 November 2020, 01:23 PM   #27
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I'd be surprised if they sell 150!
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Old 8 November 2020, 11:53 PM   #28
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Has any car/watch co-branding ever been succesful for any brand?
I always liked the Bremont/Jaguar
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Old 9 November 2020, 12:11 AM   #29
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I always liked the Bremont/Jaguar
Me too
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Old 9 November 2020, 12:14 AM   #30
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Not a fan of the cross promo and especially AM. Don't care for the car so would never buy any watch with their logo.

Second I don't think a Tag is worth that money. Maybe about $10K less and they will sell but I guarantee about 3 years after launch that is what you will be able to buy one for if you really must have it.
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