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s46 · 10 November 2020, 12:57 PM

I heard we should expect another price increase in January

I am wondering if others have heard the same. My AD has been bang on everytime. I am not suggesting head office has said this but the AD definately thinks another one is coming.

BumbleB · 10 November 2020, 01:10 PM

Wouldn’t surprise me...

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sgwatchguy · 10 November 2020, 01:30 PM

Shocked. Not.

Mendota · 10 November 2020, 01:31 PM

They literally just had one in September. In fact, the ink hasn't even dried yet on the new price sheets. That would be bad optics during a pandemic.

dnd2984 · 10 November 2020, 01:44 PM

Quote:

Originally Posted by Mendota

They literally just had one in September. In fact, the ink hasn't even dried yet on the new price sheets. That would be bad optics during a pandemic.

They had new models in sept, and yes those new models cost more. The January usually is across the board(most times).

Mendota · 10 November 2020, 01:54 PM

It was still an increase across the board, i.e. every model, and I stand by my original statement that it would be bad optics during a global pandemic with countries getting pounded again with cases.

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peterpl · 10 November 2020, 01:56 PM

Most likely true.

Going off their selling prices ALL models could increase 10% and still be OK.

safwan · 10 November 2020, 01:58 PM

most likely to happen. as long as people are willing to pay, Rolex or grey market wouldn't care. Look at the prices in grey market. genuine buyers just wait for phone call from AD and grey market gets it.

amanbra · 10 November 2020, 02:17 PM

I wish they'd raise prices to the point it stops speculative buyers and supply and demand at the AD level balances out... yes I know I'm dreaming...

Kevin of Larchmont · 10 November 2020, 02:21 PM

I hear gas is going up cost more too. I mean if you wait long enough.

jrs146 · 10 November 2020, 02:24 PM

It wouldn’t surprise me one bit.

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vh2k · 10 November 2020, 02:27 PM

Quote:

Originally Posted by Mendota

It was still an increase across the board, i.e. every model

There was no across the board price increase in the US in September. Didn’t happen.

JodyHighroller · 10 November 2020, 02:30 PM

The last price increase across all models was January 2020.

The price increases in Sept were only on the new models announced.

Mendota · 10 November 2020, 02:49 PM

OK I stand corrected. My bad. I thought they had.

My OP went up from $5,100 to $5,600 and they discontinued my dial literally 10 days after I bought it. I was in the process of trying to find the blue 3-6-9 Explorer dial at ADs in August but couldn't, so I went preowned. Then they discontinued the dial and raised the price for all of them.

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TankTom · 10 November 2020, 05:36 PM

Quote:

Originally Posted by Mendota

They literally just had one in September. In fact, the ink hasn't even dried yet on the new price sheets. That would be bad optics during a pandemic.

Incorrect on so many levels

Vivalas · 10 November 2020, 05:53 PM

We went at least 5 years in the U.K. without any price rises, then in the last few years they hand them out like sweets

padi56 · 10 November 2020, 06:35 PM

One thing's for sure there will always be price rises but as to when, well only Rolex knows that.

alphadweller · 10 November 2020, 06:50 PM

We had one in the EU in Jan 2020 and that was 4 years after the previous one in Jan 2016. I'd be surprised if they raise prices again in 2021, especially in the context of Swiss watches exports plummeting worldwide (except in China) in 2020.

Harry-57 · 10 November 2020, 07:27 PM

Quote:

Originally Posted by alphadweller

We had one in the EU in Jan 2020 and that was 4 years after the previous one in Jan 2016.

Apart from the UK, which was in the EU at that time and underwent an additional price adjustment when our currency tanked. If UK prices go up in January it will be the third rise in three years. Which seems about right for luxury goods. Nothing optically bad about asking rich people to either pay more or move on.

khalifam · 10 November 2020, 07:40 PM

Just imagine.... The 16710 cost £150 at one point.

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jrox · 10 November 2020, 07:44 PM

It's not about prices increasing but value of money decreasing

winst · 10 November 2020, 07:56 PM

Quote:

Originally Posted by Mendota

It was still an increase across the board, i.e. every model, and I stand by my original statement that it would be bad optics during a global pandemic with countries getting pounded again with cases.

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Every model? I’m pretty sure my Explorer 39mm did not have a price increase in September. I am in the UK if that makes a difference?

alphadweller · 10 November 2020, 08:02 PM

Quote:

Originally Posted by Harry-57

Apart from the UK, which was in the EU at that time and underwent an additional price adjustment when our currency tanked. If UK prices go up in January it will be the third rise in three years. Which seems about right for luxury goods. Nothing optically bad about asking rich people to either pay more or move on.

Yes but that's very specific to the UK and the weakening of its currency against the Swiss franc.

Mendota · 10 November 2020, 09:30 PM

Quote:

Originally Posted by TankTom

Incorrect on so many levels

Yeah, yeah I know. I already admitted I was wrong literally right above your comment. Thanks!

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Oxfordian · 10 November 2020, 09:35 PM

Pandemic or no pandemic if Rolex wants to raise prices in January 2021 then it will, there is enough money floating around in the world to sustain a rise.

All that will happen is that those with the money to purchase a luxury watch will just have to spend a bit more.

beshannon · 10 November 2020, 09:45 PM

Quote:

Originally Posted by s46

I heard we should expect another price increase in January

Sure, why not!

ev8296 · 10 November 2020, 10:14 PM

Rolex raises their prices once a year why does everybody always act so surprised.
And the gray market doubles it. What else is new.

beshannon · 10 November 2020, 10:15 PM

Quote:

Originally Posted by ev8296

Rolex raises their prices once a year

Not even close to being accurate

enjoythemusic · 10 November 2020, 11:47 PM

Quote:

Originally Posted by jrox

It's not about prices increasing but value of money decreasing

^^^ this

inglewood1026 · 11 November 2020, 12:00 AM

From what I thought, the increases this fall were only on new models released? I know the no-date sub went up 600.00 I believe from 7500.00 to 8100.00.

10 November 2020, 12:57 PM	#1
s46 "TRF" Member Join Date: Jul 2019 Location: Canada Posts: 244	Rolex price increase I heard we should expect another price increase in January I am wondering if others have heard the same. My AD has been bang on everytime. I am not suggesting head office has said this but the AD definately thinks another one is coming.

10 November 2020, 01:10 PM	#2
BumbleB "TRF" Member Join Date: Apr 2019 Location: ASEAN/DC/EU Watch: ing you Posts: 2,776	Wouldn’t surprise me... Sent from my iPhone using Tapatalk __________________ ♛ Milgauss 116400GV ♛ Deepsea D-Blue 116660 ♛ Submariner 114060 ♛ Submariner 116613LN ♛ Exp. II black 216570 ♛ Exp. II white 226570 ♛ Sky Dweller white 326933 ♛ Sky Dweller Blue 326934 ♛ GMT II 116710 black ♛ GMT II 126710BLRO ♛ GMT II 126711CHNR ♛ GMT II 126710BLNR ♛ Daytona 116509 ♛ DD40 228238 H HUBLOT BIG BANG e ceramic C CHANEL J12 3125 AP 3120 MVT

10 November 2020, 01:30 PM	#3
sgwatchguy "TRF" Member Join Date: Jan 2020 Real Name: KP Jimmy Location: Singapore Watch: R/AP/FPJ/Hermès/et Posts: 6,597	Shocked. Not. __________________

10 November 2020, 02:24 PM	#11
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,823	It wouldn’t surprise me one bit. Sent from my iPhone using Tapatalk __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

10 November 2020, 06:35 PM	#17
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,063	One thing's for sure there will always be price rises but as to when, well only Rolex knows that. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

10 November 2020, 01:31 PM	#4
Mendota "TRF" Member Join Date: Oct 2009 Location: MN Watch: OP36 Blue 3-6-9 Posts: 2,195	They literally just had one in September. In fact, the ink hasn't even dried yet on the new price sheets. That would be bad optics during a pandemic.

10 November 2020, 01:54 PM	#6
Mendota "TRF" Member Join Date: Oct 2009 Location: MN Watch: OP36 Blue 3-6-9 Posts: 2,195	It was still an increase across the board, i.e. every model, and I stand by my original statement that it would be bad optics during a global pandemic with countries getting pounded again with cases. Sent from my SM-G986U using Tapatalk

10 November 2020, 01:56 PM	#7
peterpl Banned Join Date: Aug 2012 Location: . Posts: 6,692	Most likely true. Going off their selling prices ALL models could increase 10% and still be OK.

10 November 2020, 01:58 PM	#8
safwan "TRF" Member Join Date: Feb 2009 Location: US Watch: Submariner TT Posts: 197	most likely to happen. as long as people are willing to pay, Rolex or grey market wouldn't care. Look at the prices in grey market. genuine buyers just wait for phone call from AD and grey market gets it.

10 November 2020, 02:17 PM	#9
amanbra "TRF" Member Join Date: Oct 2019 Real Name: Graham Location: Aus Posts: 2,449	I wish they'd raise prices to the point it stops speculative buyers and supply and demand at the AD level balances out... yes I know I'm dreaming...

10 November 2020, 02:21 PM	#10
Kevin of Larchmont 2024 Pledge Member Join Date: Jul 2016 Location: The Ice House Watch: Ingersoll Mickey Posts: 3,400	I hear gas is going up cost more too. I mean if you wait long enough.

10 November 2020, 02:30 PM	#13
JodyHighroller Banned Join Date: Dec 2018 Location: DFW, TX Posts: 2,149	The last price increase across all models was January 2020. The price increases in Sept were only on the new models announced.

10 November 2020, 02:49 PM	#14
Mendota "TRF" Member Join Date: Oct 2009 Location: MN Watch: OP36 Blue 3-6-9 Posts: 2,195	OK I stand corrected. My bad. I thought they had. My OP went up from $5,100 to $5,600 and they discontinued my dial literally 10 days after I bought it. I was in the process of trying to find the blue 3-6-9 Explorer dial at ADs in August but couldn't, so I went preowned. Then they discontinued the dial and raised the price for all of them. Sent from my SM-G986U using Tapatalk

10 November 2020, 05:53 PM	#16
Vivalas "TRF" Member Join Date: Jun 2013 Real Name: Stephen Location: UK Watch: AP Posts: 2,646	We went at least 5 years in the U.K. without any price rises, then in the last few years they hand them out like sweets

10 November 2020, 06:50 PM	#18
alphadweller "TRF" Member Join Date: Nov 2019 Real Name: Vic Location: Spain Watch: SD43 Posts: 6,198	We had one in the EU in Jan 2020 and that was 4 years after the previous one in Jan 2016. I'd be surprised if they raise prices again in 2021, especially in the context of Swiss watches exports plummeting worldwide (except in China) in 2020.

10 November 2020, 07:40 PM	#20
khalifam "TRF" Member Join Date: Jul 2018 Location: UK Posts: 1,071	Just imagine.... The 16710 cost £150 at one point. Sent from my SM-N986B using Tapatalk

10 November 2020, 07:44 PM	#21
jrox "TRF" Member Join Date: Dec 2019 Location: London, UK Posts: 159	It's not about prices increasing but value of money decreasing

10 November 2020, 09:35 PM	#25
Oxfordian "TRF" Member Join Date: Aug 2019 Real Name: Martin Location: England Watch: Sea Dweller Posts: 3,117	Pandemic or no pandemic if Rolex wants to raise prices in January 2021 then it will, there is enough money floating around in the world to sustain a rise. All that will happen is that those with the money to purchase a luxury watch will just have to spend a bit more. __________________ Martin Small Rolex, Omega, Seiko and Oris Collection

10 November 2020, 10:14 PM	#27
ev8296 "TRF" Member Join Date: Jan 2009 Real Name: eduardo Location: new jersey Watch: 116610LV 126600 Posts: 254	Rolex raises their prices once a year why does everybody always act so surprised. And the gray market doubles it. What else is new.

11 November 2020, 12:00 AM	#30
inglewood1026 "TRF" Member Join Date: Jan 2017 Location: Midwest Watch: 124060 Posts: 111	From what I thought, the increases this fall were only on new models released? I know the no-date sub went up 600.00 I believe from 7500.00 to 8100.00.

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