INDUSTRY NEWS: Tudor

[Omega_Precision]

Ladies and Germs and Watch Idiots

I guess it's true, the Tudor line is crossing the ocean and coming to an AD near you. Here is a related article....I can't wait!




Tudor watches are relatively unknown in the United States, probably because you can't find them in the United States. That might be changing soon as the brand is revitalizing their marketing efforts. Who is Tudor? Well, think of it as a baby Rolex. That is right, Rolex-owned Tudor has been selling similarly themed watches for years, marketed toward people not quite able to afford Rolex, or who want something a bit different. The new line of Tudor watches is more sporty looking that most Rolex watches but has a similar demeanor. They feel like Rolex's baby brother brand, and it is an important niche.

Pictured is their new Grantour watch inspired by auto racing, GT racing to be exact - where stamina and distance are more important than brute power. In addition to the three-hand model, a chronograph version fills out the collection. Inside are automatic mechanical movements as you would expect. Based on the current markets that Tudor primarily serves, the sizes of the steel watches are modest at 41mm wide. Vintage themed dials do clarity and the racing theme justice, while the perforated leather strap is a nice touch. I consider this watch to be an alternative to the famous Chopard Mille Miglia. The case is also water resistant to 150 meters, while the black in the bezel is lacquer. A lot of the same polish that you get with a Rolex, but just a bit more entry-level.

sources: Ariel Adams

[diablojota]

Haha! I posted the same thing here: http://www.rolexforums.com/showthread.php?t=77462

[Omega_Precision]

Originally Posted by diablojota

Haha! I posted the same thing here: http://www.rolexforums.com/showthread.php?t=77462

Did you beat me

[Andad]

IMO, that is a shocker.

[diablojota]

Originally Posted by Omega_Precision

Did you beat me

Yup, by about 12 hours or so

[JIM-]

I know I look forward to seeing theses in stores.

[bran319]

I think this is great news.

[rolexgiants]

this reminds me when cadillac introduced the cimarron, we all know how that went.... does anyone remember the cadillac cimarron??

[Tools]

I think that this is an important move for Rolex.

They pulled the Tudor line out of the USA (they are still available in Canada) in the 70's because of the importance of the American Market to Rolex..

With the economy down, and the sales of Rolex and other luxury watch brands off by as much as 40%, this move is a "no cost" market injection of new models..

I imagine all the same shipping and marketing tools are already in place and it's just a matter of adding boxes of Tudors to the already being shipped Rolex models.

If this deveolps, it may be interesting to see who they market to, and who steps up as competition.

[onkyo]

Exciting news.... though I will always like the vintage Tudors much more.

[rolexgiants]

Originally Posted by Tools

I think that this is an important move for Rolex.

They pulled the Tudor line out of the USA (they are still available in Canada) in the 70's because of the importance of the American Market to Rolex..

With the economy down, and the sales of Rolex and other luxury watch brands off by as much as 40%, this move is a "no cost" market injection of new models..

I imagine all the same shipping and marketing tools are already in place and it's just a matter of adding boxes of Tudors to the already being shipped Rolex models.

If this deveolps, it may be interesting to see who they market to, and who steps up as competition.

do u think that tudor would be sold at most ad's in the united states??

[Tools]

Originally Posted by rolexgiants

do u think that tudor would be sold at most ad's in the united states??

Yes..I think so.

If you go to most Major Dealers you see Omega and Tissot side-by-side. (Swatch)

You see Rado and Baume & Mercier, side-by-side (Richemont)

Frequently TAGs and Zenith (LVMH)

Seems Rolex and Tudor could share some space easily..

[TheDude]

I was looking at that Grantour today - it's stunning. The other angles of the watch are even nicer.

The 45mm Hydro 1200 looks phenomenal too.

[kyle L]

This ones a monster!

[vh_bu98]

The big question is how long will it take for them to show up in the US.

And does anyone know of any Tudor ADs in Vancouver? The Tudor website sucks in terms of information.

This is the one that I want...

[sevykor]

If the quality is anything like Rolex, I'm interested.

[migboy]

most AD's here in Manila has had rolexes and tudors side by side in the store for the longest time... it's the same in hong kong I believe

[bagel]

Originally Posted by kyle L

This ones a monster!

Tudor Iconaut with Black Dial is the contemporary model that I like most .....

[idk01]

My Ad in Brisbane Au always had a nice supply of Tudors, always been available here in Au all the way through.

That is awesome news for all you US Swiss lovers! I think it will also stir the vintage market too, be interesting what the pricing will be like!!

Lets hope this happens fast as I'm sure there are many itchy wrists waiting for another fine addition to join the family!

[ROGERB]

Originally Posted by vh_bu98

The big question is how long will it take for them to show up in the US.

And does anyone know of any Tudor ADs in Vancouver? The Tudor website sucks in terms of information.

This is the one that I want...

.........although I cannot confirm that all Rolex ad's here carry Tudor, Monte cristo on 852 W Hastings at Hornby certainly does..
R

[vh_bu98]

Originally Posted by ROGERB

.........although I cannot confirm that all Rolex ad's here carry Tudor, Monte cristo on 852 W Hastings at Hornby certainly does..
R

Hhmm...I may be picking up a Tudor next week then if they have the one I want in stock. Do you know if they discount?

[chriseskew24]

I cant wate. The new tudor line is nicer then the Rolex line IMHO

[marke]

i have already ordered two of the new hydronaught 1200's

cannot wait to receive them