No love for Cellini

[the1maestro]

DavidSW has an unworn 50529 for $4,400 UNDER MSRP? Thinking its a beauty and tempted to pick it up. Just curious, any theories on why there is no love for the Cellini?

[Notepad12]

Originally Posted by the1maestro

DavidSW has an unworn 50529 for $4,400 UNDER MSRP? Thinking its a beauty and tempted to pick it up. Just curious, any theories on why there is no love for the Cellini?

Other brands at that price point being one main reason I believe.

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[ltmgeller]

I don't get it, I am a fan of the Cellini line.

[cemil]

I think the community has placed Rolex with sports/diving watches in their mind while classic designs such as Cellini remained with different, much elegant watchhouses such as PP..

[the1maestro]

Originally Posted by Notepad12

Other brands at that price point being one main reason I believe.

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I suppose so, but IMHO the Cellini is SO much more elegant

[the1maestro]

Originally Posted by cemil

I think the community has placed Rolex with sports/diving watches in their mind while classic designs such as Cellini remained with different, much elegant watchhouses such as PP..

Yep - almost like its a different brand... Imagine if they produced a SS Cellini???

[KonradvonMarburg]

Originally Posted by the1maestro

DavidSW has an unworn 50529 for $4,400 UNDER MSRP? Thinking its a beauty and tempted to pick it up. Just curious, any theories on why there is no love for the Cellini?

boring....

[the1maestro]

Originally Posted by ltmgeller

I don't get it, I am a fan of the Cellini line.

Me too

[teck21]

Even my AD steers me away from these. I would like one still.


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[WAK4]

Originally Posted by Notepad12

Other brands at that price point being one main reason I believe.

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Agreed, and I'm also one who sees Rolex as more of the sports watches...for a dressier watch on a strap, I'm looking elsewhere

[MTdweller]

The Cellini line does not have any designs that really appeal to me personally, must be plenty of others who feel the same.

[maromewatches]

I don't know really, Id say if you love it buy it, I haven't found a Cellini that I like just yet though.

[GoingPlaces]

I wouldn't rule one out, I like the line and really like the moon phase. It's quite stunning actually. As for the 50529, if you don't plan on selling it anytime soon and it sings to you go for it. The price David is offering it at is about par. You might be able to get similar price from an AD?

[Jamhot]

I think that the current Cellini is a generic interpretation of a dress watch by Rolex. I like it but I don't love it. Bring back a self winding King Midas & I will be the first guy at the AD's door

[Joe7885]

The sport models are incredibly versatile, which adds to the desirability of owning one. Why buy a Cellini dress watch when you can get a DJ or any of the sport models and wear it formally or casually. The Cellini is limited to formal wear and does not carry the traditional Rolex look or badging, so it is less attractive to a consumer IMHO.

[DCheeta]

Probably just because dress watches in general are less popular.

[the1maestro]

Originally Posted by GoingPlaces

I wouldn't rule one out, I like the line and really like the moon phase. It's quite stunning actually. As for the 50529, if you don't plan on selling it anytime soon and it sings to you go for it. The price David is offering it at is about par. You might be able to get similar price from an AD?

Thats what I was thinking... Maybe leverage that purchase for the OP 41 in turquoise?

[the1maestro]

Originally Posted by Joe7885

The sport models are incredibly versatile, which adds to the desirability of owning one. Why buy a Cellini dress watch when you can get a DJ or any of the sport models and wear it formally or casually. The Cellini is limited to formal wear and does not carry the traditional Rolex look or badging, so it is less attractive to a consumer IMHO.

Well said

[GoingPlaces]

Originally Posted by the1maestro

Thats what I was thinking... Maybe leverage that purchase for the OP 41 in turquoise?

There you go. Sure why not go for that?


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[gnuyork]

Originally Posted by the1maestro

I suppose so, but IMHO the Cellini is SO much more elegant

Really? More elegant than a JLC? Not in my opinion.

[kieselguhr]

The current Cellini line is okay. The Cellini prince line is what I like but that wasn’t popular either.

One thing they have in common is that they are regarded as dress oriented watches.

Fact is, wearing mechanical watches in general is getting less common in this day and age and with regard to traditional dress style watches, the occasions that warrant them are fewer and farther between.

[Oystersteel92]

Originally Posted by kieselguhr

The current Cellini line is okay. The Cellini prince line is what I like but that wasn’t popular either.

One thing they have in common is that they are regarded as dress oriented watches.

Fact is, wearing mechanical watches in general is getting less common in this day and age and with regard to traditional dress style watches, the occasions that warrant them are fewer and farther between.

You and I are on the exact same page. When I was a kid, even men with modest jobs wore a suit when at work. In the 80's, my dad would go into JC Penneys and stand in line with a dozen other men to talk to their "suit guy" who had worked there since the 50's when the store was downtown, and stayed on in the 70's when they moved to the mall. By the 90's it was down to shirt and tie in his company, then at the end when he retired 6 years ago it was a button down shirt and slacks, no tie. My company was the same when I hired on 15 years ago, but now we're allowed to wear jeans any time.

As for Cellini, I've never been one to wear a watch on a leather strap, so that's a huge strike right there for the dressy watches of the world. The only Cellini I ever loved, and still think is quite striking, in the YG Prince with the display back and the sunburst motif on the case sides. Flat gorgeous in a very Deco sort of way.

[TswaneNguni]

2 Years ago could find NOS YG Prince at an AD .Should have grabbed it ..art deco design is pretty unique .

[GoingPlaces]

Originally Posted by Oystersteel92

You and I are on the exact same page. When I was a kid, even men with modest jobs wore a suit when at work. In the 80's, my dad would go into JC Penneys and stand in line with a dozen other men to talk to their "suit guy" who had worked there since the 50's when the store was downtown, and stayed on in the 70's when they moved to the mall. By the 90's it was down to shirt and tie in his company, then at the end when he retired 6 years ago it was a button down shirt and slacks, no tie. My company was the same when I hired on 15 years ago, but now we're allowed to wear jeans any time.

As for Cellini, I've never been one to wear a watch on a leather strap, so that's a huge strike right there for the dressy watches of the world. The only Cellini I ever loved, and still think is quite striking, in the YG Prince with the display back and the sunburst motif on the case sides. Flat gorgeous in a very Deco sort of way.

Love the Prince, yes quite Art Deco! A most unique watch.


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[s46]

the rolex Cellini moonphase is an incredible watch and a future classic
just got mine a few days ago

[Cru Jones]

Is it a Cellini? Is it a Rolex? Is it a dress watch? Is it a watch that tries covering several categories other than sport?

At the asking price, the brand should have a clear identity. The branding is confusing and muddled, at least to me.

As Cellini currently stands, it feels like a rebadged Rolex at higher pricing.

They need to reset the whole line.

Start by dropping “Rolex” from the dial. Develop independent distribution. Offer pure and simple dress watches coupled with haute horlogerie complication halo pieces. Build from the there.

This could ultimately add to the reputation of the Rolex line (not that it needs much help, LOL).

Okay, my armchair watch company CEO advice is done for the day.

[Diablo9489]

I’m a fan and feel it’s definitely one of the most under appreciated models in their line up.





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[VonSomething]

I used to absolutely adore the Cellini line. They are beautiful, solid gold and at a really good price point.

However: in terms of design I think they don't really fall into a category but kind of hover between different ones.

I don't see it as a dress-watch - but it's also not a sports watch. Kind of a casual watch? Somewhere in between dressy and sporty?

The "problem" is that they used an Oyster case (which is for a 'sports watch') and tried to make a dress-watch out of it. Every time I look at the Cellini I see that famous Oyster case that I could never associate with a dress-piece.

That's probably why it splits the crowd.

[Ian Macdermott]

I suspect the reasons they are not popular are

A: It is not a Hot model and has no "investment" value

B: It will lose money immediately leaving the showroom.

C: They are not bright and blingy enough.


What's needed is some fatuous slack jawed so called celebrity to endorse one and they will be on a massive wait list.

[GoingPlaces]

Originally Posted by Cru Jones

Is it a Cellini? Is it a Rolex? Is it a dress watch? Is it a watch that tries covering several categories other than sport?

At the asking price, the brand should have a clear identity. The branding is confusing and muddled, at least to me.

As Cellini currently stands, it feels like a rebadged Rolex at higher pricing.

They need to reset the whole line.

Start by dropping “Rolex” from the dial. Develop independent distribution. Offer pure and simple dress watches coupled with haute horlogerie complication halo pieces. Build from the there.

This could ultimately add to the reputation of the Rolex line (not that it needs much help, LOL).

Okay, my armchair watch company CEO advice is done for the day.

I agree with the full reset, but not changing the name. That's where the value lies. Re-launch as a new line, product, purpose, and target demographic. They can come out with colorful and yet still timeless designs. Maybe open case backs? If they came out with a Cellini chrono that could be a hit.