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Lloydas1 · 12 April 2021, 06:09 AM

Went in this afternoon and all the Rolex signs and displays are gone.

EndlessEight · 12 April 2021, 06:18 AM

Yes. I posted this weeks ago.

London Jewelers is going to open a Rolex Boutique in the SH mall an the future.

Al1969 · 12 April 2021, 06:44 AM

Guess another one “bites the dust”.

Pboned · 12 April 2021, 08:48 AM

I'm curious if that will also happen to their other store in DE.

acaixguard · 12 April 2021, 08:53 AM

Quote:

Originally Posted by Pboned

I'm curious if that will also happen to their other store in DE.

I would imagine so, because the original owner of Sidney Thomas has sold the business, and Rolex AD statuses are not transferable to a new owner. Hence why the Short Hills Mall is no longer an AD.

RoscoPico · 12 April 2021, 09:14 AM

dropping like flies.

Pboned · 12 April 2021, 09:33 AM

Quote:

Originally Posted by acaixguard

I would imagine so, because the original owner of Sidney Thomas has sold the business, and Rolex AD statuses are not transferable to a new owner. Hence why the Short Hills Mall is no longer an AD.

Oh okay, didn't know that.

11b1p · 12 April 2021, 10:04 AM

Quote:

Originally Posted by Pboned

I'm curious if that will also happen to their other store in DE.

I was wondering this too. Fortunately they have other brands and no other real competition in the Christiana Mall. The Rolex counter has been empty for awhile now though.

jarecki · 12 April 2021, 10:27 AM

To be honest the Rolex “store” at Sydney Thomas in the Short Hills mall was pretty bad. I would have pulled the plug on them as well if it were up to me...

Let’s hope that London Jewelers will be a nicer store.

goodfella0180 · 12 April 2021, 10:59 AM

Sydney Thomas Delaware sales Rolex just pass Rolex AK this week.

broham84 · 12 April 2021, 11:42 AM

London already has presence in that mall. They own the VCA boutique, which is a cash printing machine.

Jack T · 12 April 2021, 11:55 AM

Quote:

Originally Posted by broham84

London already has presence in that mall. They own the VCA boutique, which is a cash printing machine.

In which mall, Delaware or Short Hills??

Oscar2010 · 12 April 2021, 11:56 AM

Quote:

Originally Posted by Lloydas1

Went in this afternoon and all the Rolex signs and displays are gone.

Well deserved - miserably, obnoxiously apathetic service the three times i visited the SH location...

Nachum · 12 April 2021, 12:12 PM

Quote:

Originally Posted by Oscar2010

Well deserved - miserably, obnoxiously apathetic service the three times i visited the SH location...

Last time I stepped foot inside, I took maybe five steps before turning around and walking out... It just felt like a miserable place.

Fort Rolex · 12 April 2021, 12:17 PM

Quote:

Originally Posted by Oscar2010

Well deserved - miserably, obnoxiously apathetic service the three times i visited the SH location...

Hear hear

jarecki · 12 April 2021, 12:17 PM

Good riddance, can’t wait for London to open.

richydave99 · 12 April 2021, 12:23 PM

Quote:

Originally Posted by jarecki

Good riddance, can’t wait for London to open.

+1. It was long over due.

vh2k · 12 April 2021, 12:25 PM

I kinda wish Rolex would terminate my local AD.

Jack T · 12 April 2021, 12:46 PM

Heard they’re closing, I’ve been there several times but never expected much from them. Service was ok, I tried on a few pieces but I stick to my regular guy for Rolex’s. Hope the new boutique is well,stocked, wonder how they will prioritize sales.

rover26c · 12 April 2021, 12:47 PM

Quote:

Originally Posted by vh2k

I kinda wish Rolex would terminate my local AD.

Which AD?

broham84 · 12 April 2021, 01:00 PM

Quote:

Originally Posted by Jack T

In which mall, Delaware or Short Hills??

Short hills

vh2k · 12 April 2021, 01:07 PM

Quote:

Originally Posted by rover26c

Which AD?

The one that claims to want to “start a relationship,” but only mentions jewelry, and never proactively reaches out me.

Hmmm... Sounds like most ADs. Ha!

EndlessEight · 12 April 2021, 01:07 PM

Quote:

Originally Posted by broham84

Short hills

There will be a Boutique dedicated to only Rolex at SH.

Similar to what Lee Perla did in Bergen.

Viral · 12 April 2021, 01:41 PM

The staff at ST were corny......they thought they knew so much but really didn't. I especially was not impressed with Stephanie - terrible follow-up/communication skills.

zaydans · 12 April 2021, 01:45 PM

ST in short hills never has any decent Rolex stock anyway so no loss to be honest.

scarlet knight · 12 April 2021, 01:45 PM

They were nice to me. Felt bad I never bought anything, but they never hinted they could discount, even on non-Rolex.

scarlet knight · 12 April 2021, 01:47 PM

Their Rolex cases probably look the same before and after—empty!

broham84 · 12 April 2021, 02:49 PM

Quote:

Originally Posted by EndlessEight

There will be a Boutique dedicated to only Rolex at SH.

Similar to what Lee Perla did in Bergen.

That’s old news, knew that months ago.

acaixguard · 12 April 2021, 02:57 PM

Any idea when the new Rolex boutique owned by London Jewelers will be opening?

28mm · 12 April 2021, 03:18 PM

I had nothing but super nice and warm conversations at Sidney Thomas. I had not bought a Rolex from them and I was treated really well.

I had heard rumors of this and am not surprised but it is sad all the same.

12 April 2021, 06:09 AM	#1
Lloydas1 Banned Join Date: Jan 2019 Location: NJ Posts: 55	Sydney Thomas Short Hills NJ is no longer selling rolex Went in this afternoon and all the Rolex signs and displays are gone.

12 April 2021, 06:44 AM	#3
Al1969 2024 Pledge Member Join Date: May 2008 Location: New Jersey Posts: 6,640	Guess another one “bites the dust”. __________________ WG SUB-116719 GMT MASTER II 126719

12 April 2021, 12:46 PM	#19
Jack T "TRF" Member Join Date: May 2013 Real Name: Jack Location: The Triangle Watch: Several Posts: 6,719	Heard they’re closing, I’ve been there several times but never expected much from them. Service was ok, I tried on a few pieces but I stick to my regular guy for Rolex’s. Hope the new boutique is well,stocked, wonder how they will prioritize sales. __________________ Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT

12 April 2021, 03:18 PM	#30
28mm "TRF" Member Join Date: Nov 2020 Location: USA Posts: 1,318	I had nothing but super nice and warm conversations at Sidney Thomas. I had not bought a Rolex from them and I was treated really well. I had heard rumors of this and am not surprised but it is sad all the same. __________________ 126610LV • 16613 • 116710LN • 16710 116713 • 126710BLNR • 116520 • 16570 • 214270 • 16622 • 116400V • 124300 • 114300 * 116334 • 116519LN • 126720VTNR

12 April 2021, 06:18 AM	#2
EndlessEight 2024 SubLV41 Pledge Member Join Date: Jan 2019 Location: NJ, USA Watch: Hulk, BLRO Posts: 1,644	Yes. I posted this weeks ago. London Jewelers is going to open a Rolex Boutique in the SH mall an the future.

12 April 2021, 08:48 AM	#4
Pboned 2024 SubLV41 Pledge Member Join Date: Nov 2020 Location: USA Watch: SD43 Posts: 554	I'm curious if that will also happen to their other store in DE.

12 April 2021, 09:14 AM	#6
RoscoPico "TRF" Member Join Date: Jan 2020 Real Name: Chris Location: USA Watch: ingMe,WatchingYou. Posts: 1,462	dropping like flies.

12 April 2021, 10:27 AM	#9
jarecki "TRF" Member Join Date: Dec 2015 Location: U.S. and A. Watch: it. Posts: 362	To be honest the Rolex “store” at Sydney Thomas in the Short Hills mall was pretty bad. I would have pulled the plug on them as well if it were up to me... Let’s hope that London Jewelers will be a nicer store.

12 April 2021, 10:59 AM	#10
goodfella0180 "TRF" Member Join Date: Dec 2020 Location: US Watch: Rolex AirKing 1269 Posts: 13	Sydney Thomas Delaware sales Rolex just pass Rolex AK this week.

12 April 2021, 11:42 AM	#11
broham84 "TRF" Member Join Date: Dec 2014 Location: New Jersey Posts: 610	London already has presence in that mall. They own the VCA boutique, which is a cash printing machine.

12 April 2021, 12:17 PM	#16
jarecki "TRF" Member Join Date: Dec 2015 Location: U.S. and A. Watch: it. Posts: 362	Good riddance, can’t wait for London to open.

12 April 2021, 12:25 PM	#18
vh2k "TRF" Member Join Date: Jun 2020 Location: USA Posts: 3,018	I kinda wish Rolex would terminate my local AD.

12 April 2021, 01:41 PM	#24
Viral "TRF" Member Join Date: Apr 2008 Location: NYC Posts: 109	The staff at ST were corny......they thought they knew so much but really didn't. I especially was not impressed with Stephanie - terrible follow-up/communication skills.

12 April 2021, 01:45 PM	#25
zaydans "TRF" Member Join Date: Apr 2015 Real Name: Joe Location: CONUS Watch: Rolex 116710 Posts: 994	ST in short hills never has any decent Rolex stock anyway so no loss to be honest.

12 April 2021, 01:45 PM	#26
scarlet knight "TRF" Member Join Date: Jul 2010 Location: USA Watch: Good ones Posts: 8,468	They were nice to me. Felt bad I never bought anything, but they never hinted they could discount, even on non-Rolex.

12 April 2021, 01:47 PM	#27
scarlet knight "TRF" Member Join Date: Jul 2010 Location: USA Watch: Good ones Posts: 8,468	Their Rolex cases probably look the same before and after—empty!

12 April 2021, 02:57 PM	#29
acaixguard "TRF" Member Join Date: Aug 2013 Location: USA Watch: Rolex, AP, ALS Posts: 401	Any idea when the new Rolex boutique owned by London Jewelers will be opening?

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