Rolex, is pushing Tudor to ease the pain.....

[DonRickles]

According to the reliable source of a local SA....

Also, that Rolex is holding back PM models because of the rise of the price of gold...."They don't want to pay 1800 per ounce"....

Oh righty then.....

[Master_Grogu]

Originally Posted by DonRickles

According to the reliable source of a local SA....

Also, that Rolex is holding back PM models because of the rise of the price of gold...."They don't want to pay 1800 per ounce"....

Oh righty then.....

Rolex: people will pay 6x time the price of gold for our watches!
Gold trader: ok, XAU is at 1800$
Rolex: wait no-

[turkeysub93]

Makes sense...the new Tudor chrono almost seems like a consolation for those "waiting" on a Daytona.

[Shadow Play]

Originally Posted by turkeysub93

Makes sense...the new Tudor chrono almost seems like a consolation for those "waiting" on a Daytona.

I predicted / guessed on one of the threads in the days leading up to the release that Tudor would release a chrono similar to the Daytona for the very reason you describe. A couple of posters said it would not happen as Tudor already had different chronos.

To me it makes perfect sense in so many ways.

[airchitect]

Originally Posted by Shadow Play

I predicted / guessed on one of the threads in the days leading up to the release that Tudor would release a chrono similar to the Daytona for the very reason you describe. A couple of posters said it would not happen as Tudor already had different chronos.

To me it makes perfect sense in so many ways.

Just wish they’d have updated the movement/thickness in the heritage chrono. I’d have been in heaven.


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[Jack T]

There are rumors about every aspect of Rolex, from supply to distribution to model changes and precious metal content. One thing is constant throughout all of this - no one really knows what they’re talking about.

[trippinjimmy]

Originally Posted by Jack T

There are rumors about every aspect of Rolex, from supply to distribution to model changes and precious metal content. One thing is constant throughout all of this - no one really knows what they’re talking about.

This!


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[Furrygoat]

Originally Posted by turkeysub93

Makes sense...the new Tudor chrono almost seems like a consolation for those "waiting" on a Daytona.

Was thinking about this earlier. This Chrono seems like what the BB GMT was for the BLRO.

Originally Posted by Jack T

There are rumors about every aspect of Rolex, from supply to distribution to model changes and precious metal content. One thing is constant throughout all of this - no one really knows what they’re talking about.

Also this.

[1995akcoop]

Originally Posted by Jack T

There are rumors about every aspect of Rolex, from supply to distribution to model changes and precious metal content. One thing is constant throughout all of this - no one really knows what they’re talking about.

Facts


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[garyk]

I think their plan may be working then




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[t65tampa]

Look at the posts on this forum over the last few years - a far greater percentage of Tudor watches than when I first joined. Back then, the Tudor mention was a rarity.

I'm not sure if Rolex is pushing the Tudor line to ease anyone's pain in not being able to buy the Rolex sport watches they desire, but Rolex is doing a beautiful job in using the Tudor line to capture a segment of the market it has gradually moved out of with the Rolex lineup.

[alllexandru]

I don't know if the OP says the truth but Tudor have been selling in increasing numbers in the last years, Tudor is on a rise

2020 Tudor sold 230.000 units, I think these numbers speak by themselves pushed or not by Rolex, it sure helps being under Rolex umbrella

No one knows what Rolex & Tudor plans are but it looks good on them :)

[suux88]

still don't get why tudor can't
- thin out case
- product on the fly clasp adjust (on all models)

[bp1000]

Originally Posted by suux88

still don't get why tudor can't
- thin out case
- product on the fly clasp adjust (on all models)

Pricing

I agree and want these too but something has to give on price.

To keep costs low they buy in pre-assembled movements. Off the shelf movements are not optimised for space, efficiency and robustness. Although easy to work on.

Tudor famously bought the bb58 to market with a thin, simple, time only movement in a thin case in 2018. Despite this, the pricing remained very competitive.

It will be interesting to see where Tudor goes. In order to thin down, they need to scale up their assembly line, assembling their own movements with skilled workers.

There was one prior, the Tudor north flag, that had an in house movement with date complication and just about managed 13.3mm with a flat sapphire Crystal. It’s going to be tough to get a date, gmt, chrono complication into a thin case, with in house assembly, quickly. That’s if Tudor wants to retain the target of being an affordable luxury watch brand.

Tudor are probably assessing the number of shipped units for each line to forecast how many staff they need to assemble in house movements. The transition I suspect will take time. The bb58 was likely the first and simplest venture in to mass assembly of in house movements. Testing the waters for an in house GMT, probably in 2 years.

[EndlessEight]

Originally Posted by bp1000

Pricing

I agree and want these too but something has to give on price.

To keep costs low they buy in pre-assembled movements. Off the shelf movements are not optimised for space, efficiency and robustness. Although easy to work on.

Tudor famously bought the bb58 to market with a thin, simple, time only movement in a thin case in 2018. Despite this, the pricing remained very competitive.

It will be interesting to see where Tudor goes. In order to thin down, they need to scale up their assembly line, assembling their own movements with skilled workers.

There was one prior, the Tudor north flag, that had a date complication and just about managed 13.3mm with a flat sapphire Crystal. It’s going to be tough to get a date, gmt, chrono complication into a thin case, with in house assembly, quickly. That’s if Tudor wants to retain the target of being an affordable luxury watch brand.

Tudor watches with ETA movements are considerably thinner.

Not sure why Tudor can’t get their in house movements on par.

The thickness is the only thing holding me back frankly.

[bp1000]

Originally Posted by EndlessEight

Tudor watches with ETA movements are considerably thinner.

Not sure why Tudor can’t get their in house movements on par.

The thickness is the only thing holding me back frankly.

Yes I didn’t understand the move by Tudor at all. Moving from Tudor rose with ETA to Tudor shield and putting in a thicker in house movement.

It was a backwards step.

They can get their movements on par, even thinner than ETA. The bb58 is that. It’s a reworked movement of the original BB 41mm.

Their first attempt was just odd.

[supernova]

Originally Posted by DonRickles

According to the reliable source of a local SA....

Just your first sentence is enough to show your statement is one person’s opinion and speculation.

Rolex strategy is not divulged to any random AD or SA.

But in general, it would seems Rolex do seem to be trying to fill the gaps left with Tudor. Which is ok since some of them are very nice pieces.


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[aparker973]

Rolex is pushing Tudor so they can make money. More money.

[Crazy Lugs]

Is French the official language spoken at Rolex HQ in Geneva?

[CLTRolex]

I received a large Tudor specific catalog from an AD a few months before the new release


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