Overheard today…

[21321Batman]

Stopped in to pick up the rubber strap for my new Pelagos. While I was waiting, I heard the receptionist answer 3 calls where someone was enquiring about Rolex models available. This was in a 10 minute period

After my SA came back with the strap I asked a simple question “How crazy is it right now with the demand for Rolex?”

I’ll get right to the highlights:
-like nothing he’s ever seen in his 30 yrs in the business
-when they receive a shipment it’s all sold within 24 hrs
-they are not allowed to place orders anymore
-they are secret shopped by Rolex
-they try to vet people as collectors/enthusiasts vs. flippers
-all models are hot
-Rolex is ending relationships with ADs that don’t follow rules
-Production has been increased by 12% but demand is insane (not sure anyone can really verify this)

This was all volunteered after my initial question. Nothing we haven’t heard before. On a good note, I learned I’ve been classified as a collector/enthusiast and he said he’ll look for/try to get me something when I’m ready for another.


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