A. Lange AD Discounts?

[acaixguard]

Just wondering if ALS ADs (not the boutiques) are still able to offer any discounts on pieces such as the Lange 1 these days?

[_speedmaster_]

Originally Posted by acaixguard

Just wondering if ALS ADs (not the boutiques) are still able to offer any discounts on pieces such as the Lange 1 these days?

About two weeks ago I was offered 15% off a 1815 AC without much fuss. I have purchased a couple of watches from this AD in the past.

[acaixguard]

Originally Posted by _speedmaster_

About two weeks ago I was offered 15% off a 1815 AC without much fuss. I have purchased a couple of watches from this AD in the past.

I was just offered a 15% discount too. Not much wiggle room beyond that it seems.

[_speedmaster_]

Originally Posted by acaixguard

I was just offered a 15% discount too. Not much wiggle room beyond that it seems.

I would imagine most people would struggle to get past 20%. Lange is putting a lot of pressure on ADs to control prices. They are right to do so, the deep discounting going on for Lange timepieces in the grey market is not good for the brand.

In the meantime, so long as you don’t care about building a relationship with an AD, the grey market is the way to go for any non-limited Lange.

[jed11]

15% sounds about right...

[acaixguard]

Originally Posted by _speedmaster_

I would imagine most people would struggle to get past 20%. Lange is putting a lot of pressure on ADs to control prices. They are right to do so, the deep discounting going on for Lange timepieces in the grey market is not good for the brand.

In the meantime, so long as you don’t care about building a relationship with an AD, the grey market is the way to go for any non-limited Lange.

Well that's the thing. I do have a relationship with an AD already, so that's why I'm sticking with the AD route. Just wondering if I can do better than 15%. I tried for 20% but they couldn't meet that.

[Longhorn]

Originally Posted by _speedmaster_

I would imagine most people would struggle to get past 20%. Lange is putting a lot of pressure on ADs to control prices. They are right to do so, the deep discounting going on for Lange timepieces in the grey market is not good for the brand.

In the meantime, so long as you don’t care about building a relationship with an AD, the grey market is the way to go for any non-limited Lange.

They might want to address the bundle & dump that their boutiques have the customers doing then.

[_speedmaster_]

Originally Posted by Longhorn

They might want to address the bundle & dump that their boutiques have the customers doing then.

Hahaha. Can't say I agree with their thought process there.

[_speedmaster_]

Originally Posted by acaixguard

Well that's the thing. I do have a relationship with an AD already, so that's why I'm sticking with the AD route. Just wondering if I can do better than 15%. I tried for 20% but they couldn't meet that.

I guess my question is, if your AD is not doing better than 15%, what would be the purpose of seeing if other ADs could do better?

If you are considering buying from outside your AD, the relationship aspect goes out the window. You might as well get the best price you can then, which would be Grey market over another AD offering 18-20% discount.

[enjoythemusic]

Very much this. ^^^^

15% at AD with relationship, warranty handoff...

20% from others.

[acaixguard]

Originally Posted by _speedmaster_

I guess my question is, if your AD is not doing better than 15%, what would be the purpose of seeing if other ADs could do better?

If you are considering buying from outside your AD, the relationship aspect goes out the window. You might as well get the best price you can then, which would be Grey market over another AD offering 18-20% discount.

It’s more about gathering knowledge about what ADs across the country are offering, and arming yourself with a realistic sense of what is possible. In my case I know that 15% is easy, but 20% is impossible. What about anything in between, which I have not yet discussed. If I know that other ADs are offering, say 18%, I could make that offer to my AD without feeling like I am insulting them, or looking like a fool.

Also trying to get a sense of if these 15% discounts are ADs will be holding for a while, or will they be going away soon?

[GreenLantern]

Originally Posted by _speedmaster_

I would imagine most people would struggle to get past 20%. Lange is putting a lot of pressure on ADs to control prices. They are right to do so, the deep discounting going on for Lange timepieces in the grey market is not good for the brand.

In the meantime, so long as you don’t care about building a relationship with an AD, the grey market is the way to go for any non-limited Lange.

Originally Posted by Longhorn

They might want to address the bundle & dump that their boutiques have the customers doing then.

[GreenLantern]

Just to be honest, most of the references aren't even available to ADs anymore. And many have become pseudo-"application pieces" even though this isn't Patek and it makes no sense in many of the cases.

I think Richemont is having Patek-envy, and they're doing it wrong. They want to be a mix between Patek and Richard Mille, and they're neither.

[_speedmaster_]

Originally Posted by acaixguard

It’s more about gathering knowledge about what ADs across the country are offering, and arming yourself with a realistic sense of what is possible. In my case I know that 15% is easy, but 20% is impossible. What about anything in between, which I have not yet discussed. If I know that other ADs are offering, say 18%, I could make that offer to my AD without feeling like I am insulting them, or looking like a fool.

Also trying to get a sense of if these 15% discounts are ADs will be holding for a while, or will they be going away soon?

Fair enough. I don't think asking for 18% will make you look foolish though, especially if you've already asked for 20%. As far as insulting them, I wouldn't worry about that at all. They get asked for discounts daily.

[sski]

Hi,
i was curious- is the WG Odysseus an 'application piece' like it's steel counterpart, or is it available on order? (do they even offer to put you on a waitlist?)

[GB-man]

I’d like a nice clean WG/PT Lange 1 but I don’t really see all that many on the market. 15-20% is within reason then?

Hmm honestly I also want a damn 1921. This hobby would suck if you could buy them all I guess.

[Vipes]

Originally Posted by GB-man

I’d like a nice clean WG/PT Lange 1 but I don’t really see all that many on the market. 15-20% is within reason then?

Hmm honestly I also want a damn 1921. This hobby would suck if you could buy them all I guess.

I’ve been keeping an eye out for a Lange 1 pt but very hard to come by pre owned. Wouldn’t mind picking up a Lange 1 MP in pt also.

[_speedmaster_]

Originally Posted by GB-man

I’d like a nice clean WG/PT Lange 1 but I don’t really see all that many on the market. 15-20% is within reason then?

Hmm honestly I also want a damn 1921. This hobby would suck if you could buy them all I guess.

Originally Posted by Vipes

I’ve been keeping an eye out for a Lange 1 pt but very hard to come by pre owned. Wouldn’t mind picking up a Lange 1 MP in pt also.

I was thinking of snagging one down the road too. Haha

[jed11]

Yeah...Lange 1 moonphase has caught my attention recently.

[Nsane]

I spoke to a Lange Boutique yesterday. I have no relationship with any Lange boutique, but have bought several at auction. Never flipped any of my pieces.

I was inquiring about one of their Handwerkskunst pieces. I love this particular model...but it has certainly not been "flying off the shelves" since its introduction...

Without any flexibility, I have been told that I need to first "accredit" myself by buying a non-limited edition piece....the suggestion was that I buy something with a 6 figures price tag...

I find it ridiculous. I would literally be buying this "accreditation" piece....for the sole purpose of dumping it....to watchbox or some other grey market dealer. It makes no sense.

[GB-man]

Originally Posted by Nsane

I spoke to a Lange Boutique yesterday. I have no relationship with any Lange boutique, but have bought several at auction. Never flipped any of my pieces.

I was inquiring about one of their Handwerkskunst pieces. I love this particular model...but it has certainly not been "flying off the shelves" since its introduction...

Without any flexibility, I have been told that I need to first "accredit" myself by buying a non-limited edition piece....the suggestion was that I buy something with a 6 figures price tag...

I find it ridiculous. I would literally be buying this "accreditation" piece....for the sole purpose of dumping it....to watchbox or some other grey market dealer. It makes no sense.

Same thing that happens with Patek PCs and PCC to some extent. Hence then being available at fat discounts NIB even though they are some of Pateks best work.

[77T]

I think the 15% discount that several have mentioned is indicative of the ADs GPM of somewhere close to 40%.

If the customer has a valuable “lifetime purchasing history”, the SA would be allowed to discount - up to a point. Within that ADs display cases are other brands, too. Some with a better GPM could result in a 20-25% discount.

But my interpretation is that it seems ALS GPM for ADs is the limiting factor getting more than the 15% that’s being mentioned.


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[enjoythemusic]

Originally Posted by Nsane

Without any flexibility, I have been told that I need to first "accredit" myself by buying a non-limited edition piece....the suggestion was that I buy something with a 6 figures price tag...

I find it ridiculous. I would literally be buying this "accreditation" piece....for the sole purpose of dumping it....to watchbox or some other grey market dealer. It makes no sense.

Can not express how elated i am that i never got the Zeit Strking Chime at 20% off about two years ago. An AD tagged me here on TRF via PM when i briefly mentioned my interest in one.

In fact after this one last Richemont piece i'm waiting on think that'll be the last thing i'll ever want from any Richemont-owned brands (until new ownership with common sense happens).

Thanks Nsane for confirming my descision, all help is always appreciated.

[Nsane]

I am very realistic. I understand the commercial logic of bundling,...when dealing with "hot pieces". I do not approve it. I understand it.

But when a collector tries to buy a piece...that is top of the line...expensive...and not sought after....demanding that they bundle a lower priced piece....that is almost inevitably of no interest to that collector.......it just makes no sense.

[cbalster]

I bought a datograph pre-owned. Couldn't find one even to try on at an AD. Am I right to assume the discounts only apply to what's under the glass? If you order one you'd be paying full MSRP I've always assumed. And ordering one has become more complicated from what I read above.

[GreenLantern]

Originally Posted by cbalster

I bought a datograph pre-owned. Couldn't find one even to try on at an AD. Am I right to assume the discounts only apply to what's under the glass? If you order one you'd be paying full MSRP I've always assumed. And ordering one has become more complicated from what I read above.

Nope. Really depends on the AD and the particular watch you're ordering.

The margins are the same. And while they might be more incentivized to move what's in the case, there are other reasons to offer you a discount (retention, relationship building, competition with other ADs, whatever).

[RolexSimon]

Originally Posted by sski

Hi,
i was curious- is the WG Odysseus an 'application piece' like it's steel counterpart, or is it available on order? (do they even offer to put you on a waitlist?)

It's getting more and more desirable. Used to be "bundled" with a Lange 1 or similar model. Now 6-12 month wait, again "on application" but the bar is still pretty low compared to the SS Odysseus these days.

[pdnb]

Originally Posted by enjoythemusic

Can not express how elated i am that i never got the Zeit Strking Chime at 20% off about two years ago. An AD tagged me here on TRF via PM when i briefly mentioned my interest in one.

In fact after this one last Richemont piece i'm waiting on think that'll be the last thing i'll ever want from any Richemont-owned brands (until new ownership with common sense happens).

Thanks Nsane for confirming my descision, all help is always appreciated.

Did you get the striking time? Hard to tell the way the post is written


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[enjoythemusic]

Originally Posted by pdnb

Did you get the striking time? Hard to tell the way the post is written

LOL!

I look fwd to five years from now when things have adjusted. Heck, the many crypto multi-millionaires could mean it'll be like this for a long time.

Play on Playa

[sski]

Originally Posted by RolexSimon

It's getting more and more desirable. Used to be "bundled" with a Lange 1 or similar model. Now 6-12 month wait, again "on application" but the bar is still pretty low compared to the SS Odysseus these days.

Appreciate the insight Simon; the WG Odysseus with the black rubber strap looks fabulous. Being an application piece however- that rules it out for me (i presumed it was a 'presale' piece; didn't that mean no bundling? oh well.)