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28 March 2022, 05:44 AM | #1 |
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Platinum vs. Gold
Traditionally, platinum Rolexes have commanded a hefty premium over full gold. Based upon current spot prices and trends over the past decade, this approach deserves some review.
I do understand that platinum as a mineral is more rare - but in terms of trading value I was surprised to learn that platinum is trading significantly below gold, and has been for some time. I had started the process of searching for a platinum piece due to its positioning as the apex of PM pieces but am curious to hear what you guys think about this. Thoughts? |
28 March 2022, 05:46 AM | #2 |
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The cost of manufacturing platinum pieces are usually significantly more than gold as it requires a completely different set of tools and equipment. Many jewelers are also reluctant to work with it because it's finicky and only melts at extremely high temperatures so it uses a different gas.
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28 March 2022, 06:01 AM | #3 |
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Cost of material either way means nothing. It’s all about perception of value and the end look in what a watch will really cost.
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28 March 2022, 06:15 AM | #4 |
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Not to mention there are density differences so it takes a greater weight of Platinum to make a watch. Also 18K gold is only 75% gold.
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28 March 2022, 06:33 AM | #5 |
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Platinum has traditionally been considered more noble than gold in the jewelry world.
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28 March 2022, 06:52 AM | #6 |
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Even though platinum spot prices are less than Gold spot price, it does not translate in the jewelry world. As others have said, it is more difficult to work with. The premiums on platinum are much higher than gold likely for that reason.
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28 March 2022, 06:54 AM | #7 |
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Platinum is status material
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28 March 2022, 07:37 AM | #8 |
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People love saying "platinum"...it is less offensive than saying GOLD....it has a tendency to sound like something very rare but still quietly unoffensive.
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28 March 2022, 08:10 AM | #9 |
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I love my gold pieces, but can’t wait to get my hands on a platinum beauty!
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28 March 2022, 08:11 AM | #10 | |
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Quote:
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28 March 2022, 08:14 AM | #11 |
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Rolex uses 950 platinum so it's 95% pure plus the density is such that it requires almost 30% more material than the equivalent item in gold.
I believe that machining and working with platinum also wears out tools much faster than gold because of the nature of the material. There was a brief period in the early 2000s when platinum spot prices were around $2000. |
28 March 2022, 08:14 AM | #12 |
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My preference for watch metals is titanium lol
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28 March 2022, 08:37 AM | #13 | |
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It’s a bit more nuanced then that. So platinum is denser right? So from a weight perspective to the given volume they use for the watch you’re getting a fair bit more. Secondly it’s way way harder on the tooling to manufacture than gold. Sent from my iPhone using Tapatalk |
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28 March 2022, 10:03 AM | #14 | |
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From the Mohs scale, Platinum is 4.0 - 4.5. Gold is 2.5 - 3.0. Titanium is 6.0. Comparing Platinum with 904L SUS, tensile strength of Pt is 125-165MPa. 904L tensile strength is 490MPa. Melting points of the metals. Platinum, 2041K (1,768'C) 18k Gold, 1337K (1064'C) 904L, 1573-1663K (1,300-1,390'C) This thing about Platinum being a hard metal to machine etc. is not true. SUS is as difficult if not more so, as it has a tendency to tear, if cutting speeds are not correct, tooling is dull, etc. |
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28 March 2022, 10:09 AM | #15 | |
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That's also one of the reasons it doesn't lose metal when it becomes scratched or dented. https://orchid.ganoksin.com/t/turnin...atinum/33109/2 https://www.ganoksin.com/article/pla...ting-stamping/ |
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28 March 2022, 10:23 AM | #16 | |
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I've never worked with Pt, in fact I've only tried a Pt DD one time in the Rolex boutique. The guy describing the machining properties of Pt talks about it becoming sticky and welding itself to the tool tip. Copper does something similar. |
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28 March 2022, 10:52 AM | #17 |
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I am not a fan of platinum. The value of gold goes back to ancient times.
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28 March 2022, 11:31 AM | #18 |
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The metal the watch is made of is seldom the driver for final pricing.
If Rolex only made a handful of plastic watches, they would likely be the most expensive in the catalog.
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28 March 2022, 12:08 PM | #19 | |
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Quote:
Or as another poster once said, "Here's a lump of platinum. Make a Rolex." |
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28 March 2022, 04:18 PM | #20 |
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Thank you for all the responses. I reached out to a jeweler friend who informed me it’s about 20% more in cost to work with, but it’s also a softer metal. Based upon more research I am going to veer off course for now and put myself on the list for a rose gold piece instead. Seems like the positioning of platinum is more around perception than substance. No pun.
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28 March 2022, 06:19 PM | #21 |
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28 March 2022, 06:45 PM | #22 |
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I would prefer platinum to gold. The problem is the weight. Even a 36mm Platinum DD is 230 grams. That’s just too heavy and impractical as a daily wear. Reason why I went with white gold.
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