What time are the Rolex releases?

[Parapraxis]

Hey guys,

Just trying to plan my March 30th. What time do the new releases go live? And it's just a matter of logging on the Rolex website like last year right?


Thanks

[hellofromthebay]

I was told Tuesday morning. But why does it matter? Online ordering isn’t possible. ADs can’t take orders. ADs don’t disrepute first come, first serve. This isn’t a swatch :-) do I have that right? What am I missing?


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[MileyCyrus]

Yeah don’t know if I’m missing something here.


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[JRell]

Originally Posted by hellofromthebay

I was told Tuesday morning. But why does it matter? Online ordering isn’t possible. ADs can’t take orders. ADs don’t disrepute first come, first serve. This isn’t a swatch :-) do I have that right? What am I missing?


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You can 100% contact your AD with interest. Helped me get the 124060 and new bluesy only months later.

[rallyx]

Originally Posted by Parapraxis

...........
logging on the Rolex website ..............

You mean you can log on to Rolex and add to cart?

[Bmats]

I’m going to contact my AD and say: now that everyone’s pestering you about the new models they really want, can you move me up a bit for that BLRO…

[Danny83]

7am Eastern 3/30/22

[khofman]

Originally Posted by Bmats

I’m going to contact my AD and say: now that everyone’s pestering you about the new models they really want, can you move me up a bit for that BLRO…

This is a strategy that has always worked for me

[askdanny]

Originally Posted by Danny83

7am Eastern 3/30/22

I could not find that info anywhere.

[ndrs63]

I will sleep in that morning and let you guys storm the AD or place calls for that ceramic Coke GMT or whatever. It won’t make a difference to me one way or another


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[TheVTCGuy]

I remember years ago, TRF had a member attending at Basel, he streamed on his phone the entire event. I got up at (something like) 3:00 in the morning Pacific US time to watch and go: “Ahhhhhhhhhh” At the new releases.


Yeah, no… not this year. Oh I’ll be interested in the releases, but I’ll check them out when I wake up at 10:00AM…. Maybe 11:00

[DCheeta]

I remember when Basel used to be exciting. I’d wake up for work and check the Rolex site first to see what was new. Then a few months later going to the AD to try on the new models and buy the one you like the most.

Ahhhh… what innocent little babies we were back then, not knowing what the cruel Rolex world had in store for us later in life.

Now, like Paul said, I’ll eventually check the Rolex site but there’s no great sense of urgency or excitement anymore. I still love Rolex, I’m just happy to enjoy what I have.

[AEV]

I heard 9am CET 3/30
This would be 3am EST

[1William]

Looking forward to it.

[rambo99]

super excited, cant wait.

[edisonstar23]

From release date, how long does it take for ADs to receive shipments?


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[Rexplorer214270]

My AD told me 7:01 am EST

[macrowatch]

Texts have to queue up to be received by the AD now. So best to have bot to send as fast as possible making requests to join the line to join the line.

To OP, I think Monochrome has usually been fastest at getting their press release done. I'd lean on them for the info.

[Parapraxis]

Sooooo nobody knows?
7am eastern and 9am CET were the only helpful posts on this thread. Can anyone confirm?

[Ardavon]

Tudor is at 8:30am Geneva time, 2:30am est. I expect this will be the same for Rolex.