Rolex To Produce 30% More Watches

[Dhiren]

Interesting article By Airel Adams in ablogtowatch


https://www.ablogtowatch.com/rolex-t...ck-and-zodiac/


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[beshannon]

No sources and an advertisement to listen to a blog.

[Tim Plains]

If true, good.

[GW44]

Originally Posted by Tim Plains

If true, good.

It’s not.

[malba2366]

Originally Posted by GW44

It’s not.

While the 30% number may or may not be accurate, it is a fact that Rolex is building a new factory which is scheduled to go online at the beginning of 2023.

[Dhiren]

Originally Posted by malba2366

While the 30% number may or may not be accurate, it is a fact that Rolex is building a new factory which is scheduled to go online at the beginning of 2023.

They are also apparently hiring people. This was mentioned in the said pod cast by Ariel Adams.
If you click on the official LinkedIn profile of Rolex and click jobs you will notice that they are actively advertising in LinkedIn for people in all fields of the business.


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[Mystro]

Stop the madness. This guy is a full blown social media talker about watches and that’s all. Please don’t confuse entertainment with facts.

[fskywalker]

Originally Posted by Mystro

Stop the madness. This guy is a full blown social media talker about watches and that’s all. Please don’t confuse entertainment with facts.

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[mountainjogger]

It's not interesting without real information attributed to specific sources. But my AD said...

[supernova]

Bleh clickbait, move along.


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[Rado63]

Even if Rolex increases their production, they continue to remove AD's. Which means that as a client we have fewer outlets to purchase at retail. So it forces us to get in line and have spend history.

[alphadweller]

If true, I hope it will make a difference for the casual Rolex buyer, but I suspect it won't. Dreaming is free though.

[SDGT3]

I didn't waste my click on that. With all the headwinds in the world today no industry is producing 30% more than they were recently.

[macrowatch]

Based on the size of the factory I would imagine it’s 30% over next year and maybe as high as 70% over 5 years.

[Vince M.]

Originally Posted by macrowatch

Based on the size of the factory I would imagine it’s 30% over next year and maybe as high as 70% over 5 years.

Agreed.

[Calatrava r]

There was recent thread that Rolex production is already at the maximum. How can they add 30% with existing facilities?

[Mendota]

Originally Posted by Calatrava r

There was recent thread that Rolex production is already at the maximum. How can they add 30% with existing facilities?

They are almost finished with a new facility in Biel Bienne. It's scheduled to start up in Q1 2023 and by year end it should add ~25% more movements. Construction started in early 2021. Pics are from late winter/ early spring 2021.

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[Grand Style]

Originally Posted by Mendota

They are almost finished with a new facility in Biel Bienne. It's scheduled to start up in Q1 2023 and by year end it should add ~25% more movements. Construction started in early 2021. Pics are from late winter/ early spring 2021.

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Good stuff!

[Dhiren]

Originally Posted by Mendota

They are almost finished with a new facility in Biel Bienne. It's scheduled to start up in Q1 2023 and by year end it should add ~25% more movements. Construction started in early 2021. Pics are from late winter/ early spring 2021.

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Thanks for the pictures. Looks like quite a large facility that’s coming up !
Also I read somewhere that they are on a hiring spree for this facility it also reflects the same thing on their LinkedIn page.
All said and done hopefully availability of watches will improve in the near future.


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[GW44]

Originally Posted by Mendota

They are almost finished with a new facility in Biel Bienne. It's scheduled to start up in Q1 2023 and by year end it should add ~25% more movements. Construction started in early 2021. Pics are from late winter/ early spring 2021.

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Source for “25% more movements” please….

My understanding is that over the last 2-3 years Tudor production was taken into one of the current 4 Rolex factories but with the completion of the 5th site, Tudor will be wholly produced in a single facility (that was just Rolex before Covid) and then the Rolex brand will be produced in the other 4….so no material changes to Rolex branded production.

[Gebbeth]

Originally Posted by GW44

Source for “25% more movements” please….

My understanding is that over the last 2-3 years Tudor production was taken into one of the current 4 Rolex factories but with the completion of the 5th site, Tudor will be wholly produced in a single facility (that was just Rolex before Covid) and then the Rolex brand will be produced in the other 4….so no material changes to Rolex branded production.

I'm not arguing one way or another with respect to Rolex supply, BUT, I would assume that if Tudor was taking up production capacity in some, if not all of, Rolex's existing 4 factories, then that used capacity should free up for use in making Rolex watches exclusively because Tudor will now be produced in its own factory.

Factories are most efficient when running at full capacity, so it's not like Rolex is going to limit output from the remaining 4 factories just because Tudor is no longer being manufactured there.

There would be no reason to build another factory otherwise. They built #5 so Tudor won't eat into Rolex output in the other 4.

[GW44]

Originally Posted by Gebbeth

I'm not arguing one way or another with respect to Rolex supply, BUT, I would assume that if Tudor was taking up production capacity in some, if not all of, Rolex's existing 4 factories, then that used capacity should free up for use in making Rolex watches exclusively because Tudor will now be produced in its own factory.

Factories are most efficient when running at full capacity, so it's not like Rolex is going to limit output from the remaining 4 factories just because Tudor is no longer being manufactured there.

There would be no reason to build another factory otherwise. They built #5 so Tudor won't eat into Rolex output in the other 4.

The biggest single issue in producing more watches (for any brand) is the availability of skilled watchmakers themselves. It is simply not possible to hire a significant increase in these essential workers in Switzerland in anything less than a number of years.

It’s just not a tap anyone can turn on, or off, whatsoever.

And from a market point of view Rolex know what they are doing, want they to do and then, will do…..everything else is heresay really!

[huncho]

Originally Posted by GW44

Source for “25% more movements” please….

My understanding is that over the last 2-3 years Tudor production was taken into one of the current 4 Rolex factories but with the completion of the 5th site, Tudor will be wholly produced in a single facility (that was just Rolex before Covid) and then the Rolex brand will be produced in the other 4….so no material changes to Rolex branded production.

this makes the most sense to me. people see that rolex watches have too much demand and seem to think why don't they just increase supply. nothing is ever that obvious and them not having enough supply lead to their most profitable years ever so i'm not really sure they'd just dump 30% more watches onto the market just like that. i'm sure they're taking note of the fire sale going on in the grey markets with so many watches being dumped there, they're not stupid

[RolexSimon]

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

[SDGT3]

Originally Posted by RolexSimon

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

Any idea what the pre-covid production numbers of 2018 & 2019 were?

[amh]

Will it mean 30% more watches at the AD? No - it will mean even more inventory at Greys (in their safes, not in listings)

[mykii]

Originally Posted by RolexSimon

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

They're all estimations, given that many of these are privately held companies.

[CFR]

Originally Posted by RolexSimon

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

Do you happen to have a link to the report itself? I can't find that. All I'm seeing are journalists commenting on that report, and I'd like to read the report.

In the case of Lange, the change from 3800 to 5000 represented a return to normal non-Covid production levels rather than an increase in their usual production.

[Doc Savage]

With prices softening and (supposedly) output increasing, this should mean more watches in AD display cases. Many gray market sharks will be less likely to buy up every Rolex they can find.

[Bizcut1]

Originally Posted by Doc Savage

With prices softening and (supposedly) output increasing, this should mean more watches in AD display cases. Many gray market sharks will be less likely to buy up every Rolex they can find.

Remember when we would buy unloved watches from the grays for a discount?

Of course, this was before the world went Instagram crazy on Rolex bling...

My first Hulk was from David SW....$6300 as I recall...