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donas · 14 November 2022, 03:11 PM

This is probably common knowledge to most on here, but I had never heard it so I thought I'd share. I copied the text from Panerai Central as to not post a link. This is not original content from me.

The History of the Officine Panerai Logo
We see it all the time, the iconic “OP” Officine Panerai logo, but most of us don’t know the simple history and reasoning behind it. From the outside looking in it’s simple enough right? It’s an “O” and a “P” how much more could there be?

Well according to Mario Paci who was the Former Chief Engineer of Panerai from 1983-1997, otherwise known as the Pre-Vendome era, there is an interesting meaning behind the up and down arrows in the logo.

From the beginning of their existence Officine Panerai has been much more than a watch company. There were two clear divisions of the scope of products that Panerai had brought to market.

The first set was considered to be tools that were used under the sea such as the watches, compasses, tank level probes, depth gauges, and more.

The second set which was used for planes and other aircrafts included deck landing systems, helipad lighting systems, and portable landing systems to name a few.

You might have already guessed that the two arrows attached to the “O” and “P” in the logo represent this under water and air groups. The down arrow representing the under sea tools and the up arrow representing the tools used in the air.

So there you have it! Much like the gorgeous simplicity of their watches, the Officine Panerai has taken the same road when it comes to their logo. Clean , functional and carries the story of a historic brand.

1st amg · 14 November 2022, 09:14 PM

I had no idea, interesting, thanks for sharing!

brandrea · 14 November 2022, 09:17 PM

Interesting Wade, I wasn’t up on the history of the logo. Nice information

rajurama · 14 November 2022, 11:46 PM

Tfs

Little machines · 14 November 2022, 11:58 PM

Thank you ! I didn't know that !

Booth9999 · 15 November 2022, 01:20 AM

This needs a picture for reference, thanks for sharing the cool info.

donas · 15 November 2022, 02:13 AM

Quote:

Originally Posted by Booth9999

This needs a picture for reference, thanks for sharing the cool info.

Ask and ye shall receive ...

RW16610 · 15 November 2022, 02:19 AM

Very cool, thanks for sharing Wade. I actually had no idea, and it just goes to show how after so many years of being into watches there's always something new I'm learning.

DJ2020 · 15 November 2022, 10:45 AM

Very interesting, thank you for sharing!

burnthesehills · 15 November 2022, 11:17 AM

I love it! Thanks for the info!!

Ten Ten & 32 · 18 November 2022, 05:50 AM

Awesome info - that’s why I freakin’ love this forum - for the knowledge

Sent from my iPhone using Tapatalk

14 November 2022, 03:11 PM	#1
donas Banned Join Date: Jul 2008 Real Name: Wade Location: TN Watch: 116619 Posts: 2,659	Interesting explanation of the logo This is probably common knowledge to most on here, but I had never heard it so I thought I'd share. I copied the text from Panerai Central as to not post a link. This is not original content from me. The History of the Officine Panerai Logo We see it all the time, the iconic “OP” Officine Panerai logo, but most of us don’t know the simple history and reasoning behind it. From the outside looking in it’s simple enough right? It’s an “O” and a “P” how much more could there be? Well according to Mario Paci who was the Former Chief Engineer of Panerai from 1983-1997, otherwise known as the Pre-Vendome era, there is an interesting meaning behind the up and down arrows in the logo. From the beginning of their existence Officine Panerai has been much more than a watch company. There were two clear divisions of the scope of products that Panerai had brought to market. The first set was considered to be tools that were used under the sea such as the watches, compasses, tank level probes, depth gauges, and more. The second set which was used for planes and other aircrafts included deck landing systems, helipad lighting systems, and portable landing systems to name a few. You might have already guessed that the two arrows attached to the “O” and “P” in the logo represent this under water and air groups. The down arrow representing the under sea tools and the up arrow representing the tools used in the air. So there you have it! Much like the gorgeous simplicity of their watches, the Officine Panerai has taken the same road when it comes to their logo. Clean , functional and carries the story of a historic brand.

14 November 2022, 11:46 PM	#4
rajurama "TRF" Member Join Date: Oct 2008 Real Name: Rick Location: Wakanda Watch: amacallit Posts: 2,090	Tfs __________________ रोलेक्स

15 November 2022, 10:45 AM	#9
DJ2020 "TRF" Member Join Date: Nov 2020 Real Name: Wayne Location: NC Watch: 226570 Posts: 3,484	Very interesting, thank you for sharing! __________________ In the end, it's not the years in your life that count. It's the life in your years. - Abraham Lincoln __________________________________________________ Rolex 226570, Explorer II Club

14 November 2022, 09:14 PM	#2
1st amg 2024 SubLV41 Pledge Member Join Date: Jun 2013 Real Name: nicholas Location: ottawa canada Watch: Rolex,AP,Panerai Posts: 10,409	I had no idea, interesting, thanks for sharing!

14 November 2022, 09:17 PM	#3
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,089	Interesting Wade, I wasn’t up on the history of the logo. Nice information

14 November 2022, 11:58 PM	#5
Little machines "TRF" Member Join Date: Feb 2019 Real Name: Joseph Location: USA Posts: 2,652	Thank you ! I didn't know that !

15 November 2022, 01:20 AM	#6
Booth9999 "TRF" Member Join Date: Sep 2021 Location: California Posts: 444	This needs a picture for reference, thanks for sharing the cool info.

15 November 2022, 02:19 AM	#8
RW16610 2024 SubLV41 Pledge Member Join Date: Apr 2008 Real Name: Rommel Location: Toronto Canada Watch: 116710LN Posts: 9,202	Very cool, thanks for sharing Wade. I actually had no idea, and it just goes to show how after so many years of being into watches there's always something new I'm learning.

15 November 2022, 11:17 AM	#10
burnthesehills "TRF" Member Join Date: Jan 2019 Real Name: Joe Location: Western MA Posts: 1,211	I love it! Thanks for the info!!

18 November 2022, 05:50 AM	#11
Ten Ten & 32 "TRF" Member Join Date: May 2022 Location: England Posts: 360	Awesome info - that’s why I freakin’ love this forum - for the knowledge Sent from my iPhone using Tapatalk

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