TT increase reasoning

[Philadelphialawyer1]

Good evening.
Does anyone have a theory on why tt saw increase of a decent %?

[FrankNYC]

Could be people settling since the SS are hard to get? Although the SS—as TT—seem to be coming down a bit.

[Trailboss516]

Probably because Rolex employs a team of people to determine pricing, and whatever data they used to inform their decision led them to believe the most recent increase in price was a good choice for TT models.

[Alex71168]

Gold costs increasing?

[Philadelphialawyer1]

Originally Posted by Trailboss516

Probably because Rolex employs a team of people to determine pricing, and whatever data they used to inform their decision led them to believe the most recent increase in price was a good choice for TT models.

Many thanks for the constructive insight. Happy you could chime in.

[Trailboss516]

Originally Posted by Philadelphialawyer1

Many thanks for the constructive insight. Happy you could chime in.

I appreciate you recognizing my contribution to this thread. Looking forward to future collaboration and discussion together across a variety of watch-related topics

Kind regards,

[logo]

Because TT is awesome, that’s why.

[watchamatic]

With precious metal Rolexes getting more scarce, maybe the demand for two tone watches is up.

[GusFring]

I have a conspiracy theory, if you can call it that.

TT rolexes haven’t been popular for the past few years, which is well known and whilst I appreciate this makes no sense in the real world, just put your Rolex head on.

Rolex bump their prices up, the market thinks perhaps they are becoming more in demand why, why etc. etc and thus the attention angles towards them, it creates a wave of curiosity such as threads like this, people buy.

I’m being serious too.. stranger things have happened. I also appreciate it could be less are being made, price of PM etc. but that isn’t as fun is it?

[gwozhog]

Sold my SS sub this year to get back into a TT sub. All SS just does not feel special anymore.

[Watchesnguitars]

My guess was possibly the price of PM's to Rolex but all of these other theories have me thinking now...

[jonckt]

I would say Rolex knows that a first time Rolex buyer at AD would be a TT, therefore they raised more on TT. Just my two cents

[Doc Savage]

Originally Posted by Alex71168

Gold costs increasing?

That's not it.

I wish it was. When I moved into commodities last year (a good financial move for me, overall), I put a chunk of it into GLD. It would be nice to see that make a move upward.

[cloudken]

Originally Posted by jonckt

I would say Rolex knows that a first time Rolex buyer at AD would be a TT, therefore they raised more on TT. Just my two cents

TT is the AD membership application fee.

[inadeje]

TTs died from the late 90s until a few years ago. Resurrected a short while ago thanks largely to the CHNR. TTs are having their next renaissance and Rolex has identified that. And no, it isn’t buyers settling for TT because there’s no all SS available. There’s genuine demand again.

Bedllbotttoms have also reemerged on the fashion scene

[OrangeSport]

Originally Posted by inadeje

Bedllbotttoms have also reemerged on the fashion scene

And are about as classy

[LFFL]

Originally Posted by cloudken

TT is the AD membership application fee.

I'm glad that my AD accepted my application just in time before the 2023 price hike!

[RavenousHomer]

My unfounded theory is that they are responding to higher demand for SS watches by dedicating more finite production capacity to SS at the expense of TT production. Since ADs have to buy whatever assortment Rolex sends them, Rolex mitigates some of the lost margin on lower volume TT sales with a price increase on TT

[rambo99]

because nobody wants them so rolex make fewer of them, which increases the cost of making TT watches.

[PeterJW123]

Originally Posted by rambo99

because nobody wants them so rolex make fewer of them, which increases the cost of making TT watches.

I do love TT Rolexes, but that is probably the most accurate answer.

[waxy88]

Gold is up approximately 15% on last year, but that jump occurred in March 2022 and then the price has bumbled along around the £1500 mark ever since
Could be that Rolex didn’t fully reflect the increase in the underlying cost to them in September, hence the further increase now?

[Goose 104]

Originally Posted by jonckt

I would say Rolex knows that a first time Rolex buyer at AD would be a TT, therefore they raised more on TT. Just my two cents

I'm not sure its about first time buyers? If so, less popular models like the YM40 would have also increased but they didn't rise at all.

[amh]

They are relatively unpopular. Raising the price allows ADs to 'discount' and make customers think they got a great deal. Just like the olden days.

[forosfulldan]

Because probably this year the gold is going to come up.

Enviado desde mi SM-N970F mediante Tapatalk

[steve099]

Originally Posted by inadeje

TTs died from the late 90s until a few years ago. Resurrected a short while ago thanks largely to the CHNR. TTs are having their next renaissance and Rolex has identified that. And no, it isn’t buyers settling for TT because there’s no all SS available. There’s genuine demand again.

Bedllbotttoms have also reemerged on the fashion scene

this sums is up rather accurately

[TrojanMykonos]

A lot of things mentioned here could be true but here’s my perspective. My family is currently in the market for family rings. After we chose the design, one family member already purchased theirs at a specific price. The rest of us were traveling and when we visited the jeweler last week, we were told that the rest of the rings (same design) will have a significant mark up due to gold price rising. As soon as I saw the news about the TT’s it kind of made sense to me. Just my two cents! Happy New Year everyone!


Sent from my iPhone using Tapatalk

[Calatrava r]

Simple supply and demand. SS is scarce so folks started looking at the TT models. The TT Daytonas and Explorer 1 were obtainable until now that they also are scarce.

[mk2jag]

Originally Posted by PeterJW123

I do love TT Rolexes, but that is probably the most accurate answer.

I think so

[whiskyrolex]

Wow, the amount of people here who believe Rolex sets their prices based on perceived demand of a reference is astounding.

Originally Posted by amh

They are relatively unpopular. Raising the price allows ADs to 'discount' and make customers think they got a great deal. Just like the olden days.

Let us know when you've been able to purchase one at a discount.

[SpiritSoul]

Originally Posted by Philadelphialawyer1

Good evening.
Does anyone have a theory on why tt saw increase of a decent %?

Cost of Gold and probably the higher energy costs consumed to melt and create their own Gold mix for their watches......

Or they are just taking us all on a ride!