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vh_bu98 · 31 July 2009, 07:28 AM

I was on CNN's website when I noticed a Rolex Ad for the YM II. This made me realize that I have never seen an on-line Rolex Ad before. Is this something new or have I not noticed it before?

allanofcalifornia · 31 July 2009, 07:34 AM

Very interesting!!

Allan

SDDS · 31 July 2009, 08:36 AM

interesting..maybe its time for rolex to do some advertising due to its weak sales during this time of economic crisis...

dkpw · 31 July 2009, 09:32 AM

Advertising is increasingly going digital - I know I'm the IT Manager for an ad agency. "Above the line" (TV, press, posters) and "below the line" (direct mail) are loosing percentage share to digital which say 5 years ago was 10% of business, it's now at 40% and moving up, as more people use the web and watch less TV etc. Digital is definitely "sexy" and so I guess we'll be seeing more Rolex ads.

The clever bit is of course when they (ad agencies and sites) present ads based on your previous viewing habits and interests. Despite working in the industry, I prefer not to provide too much information and have the sites I visit "defaced" by adverts. There are ways and means of retaining your privacy.

ijen0311 · 31 July 2009, 09:35 AM

I always get them on Newsweek.

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haakon59 · 31 July 2009, 09:35 AM

I haven't tracked Rolex advertising online, but it certainly doesn't surprise me that they are using it. Advertisors want to be where the "eyeballs" are, naturally .

Skullring · 31 July 2009, 10:30 AM

Not sure if you have seen the ticking ads but they are neat. The hands move and are synced to the time. They are on life.com sometimes.

113433 · 10 August 2009, 01:06 PM

Being in advertising, and a huge Rolex fan, I spent a lot of time with this ad when I saw it. Notice the excellent placement of the Yachtmaster II ad with the super-yacht article.

I wish I could find out who their agency is.

drtooth73 · 10 August 2009, 01:28 PM

I would assume Rolex would advertise on FOX news, not CNN

Art 1 · 10 August 2009, 01:39 PM

That's new to me.

31 July 2009, 07:28 AM	#1
vh_bu98 "TRF" Member Join Date: Nov 2006 Real Name: Vu Location: Dallas area Watch: Platinum YM Posts: 2,646	On-line advertising I was on CNN's website when I noticed a Rolex Ad for the YM II. This made me realize that I have never seen an on-line Rolex Ad before. Is this something new or have I not noticed it before?

31 July 2009, 08:36 AM	#3
SDDS "TRF" Member Join Date: Apr 2009 Real Name: Yazan Location: Canada Posts: 4,782	interesting..maybe its time for rolex to do some advertising due to its weak sales during this time of economic crisis... __________________ Patek Philippe 5167 Patek Philippe 5905P black dial Rolex Deepsea 116660 M series Rolex Oysterquartz 17000 N series Rolex OP 41MM 124300 Green Dial

31 July 2009, 09:32 AM	#4
dkpw "TRF" Member Join Date: Dec 2007 Real Name: David Location: Scotland Watch: 16610 & 214270 Posts: 1,294	Advertising is increasingly going digital - I know I'm the IT Manager for an ad agency. "Above the line" (TV, press, posters) and "below the line" (direct mail) are loosing percentage share to digital which say 5 years ago was 10% of business, it's now at 40% and moving up, as more people use the web and watch less TV etc. Digital is definitely "sexy" and so I guess we'll be seeing more Rolex ads. The clever bit is of course when they (ad agencies and sites) present ads based on your previous viewing habits and interests. Despite working in the industry, I prefer not to provide too much information and have the sites I visit "defaced" by adverts. There are ways and means of retaining your privacy. __________________ Sub 16610, Explorer 214270, Ω Speedy Pro & many others. David

31 July 2009, 10:30 AM	#7
Skullring "TRF" Member Join Date: Mar 2009 Real Name: Phillip Location: Alabama Watch: Triple 6 SD Posts: 1,720	Not sure if you have seen the ticking ads but they are neat. The hands move and are synced to the time. They are on life.com sometimes. __________________ It is only with the heart that one can see rightly; what is essential is invisible to the eye. - Antoine de Saint Exupéry Last edited by Skullring; 31 July 2009 at 10:32 AM.. Reason: wrong link

10 August 2009, 01:06 PM	#8
113433 "TRF" Member Join Date: Jul 2009 Location: Austin TX Posts: 1	excellent placement Being in advertising, and a huge Rolex fan, I spent a lot of time with this ad when I saw it. Notice the excellent placement of the Yachtmaster II ad with the super-yacht article. I wish I could find out who their agency is.

31 July 2009, 07:34 AM	#2
allanofcalifornia "TRF" Member Join Date: Feb 2009 Real Name: Allan Location: California Posts: 3,210	Very interesting!! Allan

31 July 2009, 09:35 AM	#5
ijen0311 "TRF" Member Join Date: Dec 2008 Real Name: Jen Location: Jax, FL Watch: Sea-Dweller Posts: 3,977	I always get them on Newsweek.

31 July 2009, 09:35 AM	#6
haakon59 "TRF" Member Join Date: Sep 2006 Location: Seattle Posts: 1,571	I haven't tracked Rolex advertising online, but it certainly doesn't surprise me that they are using it. Advertisors want to be where the "eyeballs" are, naturally .

10 August 2009, 01:28 PM	#9
drtooth73 Banned Join Date: Feb 2009 Real Name: W. Stutman Location: Motor City Watch: TT GMT IIC Posts: 2,223	I would assume Rolex would advertise on FOX news, not CNN

10 August 2009, 01:39 PM	#10
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	That's new to me.

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