Still waiting for Rolex production ramp? Maybe it happened

[amh]

Rolex sold 1.2M watches last year. Did the purported production ramp already take place?

https://www.youtube.com/watch?v=-1PvBADfQ0s

[Kevin of Larchmont]

My recent black Exp II came pretty fast, around three months. My local independent AD is currently building out an entirely new larger dedicated Rolex section to their store, should be completed by end of summer. They are definitely preparing for something.

[Podmornica]

What's evident is that the grey market inventory is hardly moving and popular references are now sitting for much longer where they used to sell within days/weeks for more money just a year ago .. This could be the indicator that either Rolex ramped up the production and more people are now getting the watches at they local AD or the interest declined and people are just not willing to pay a 100% premium on Pepsi anymore like they used to ..