Gold Rolex...holding value

[Finley]

I know it has been talked about here before that gold Rolex watches don't hold their value as much as the stainless, and can be had pre-owned for less (comparatively) than their counterparts. Why is this?

[Tools]

Used market value is always based on supply and demand.......

It almost never has anything to do with the value of the components or materials...

If you have a custom watch that you paid 100k for, but nobody else wants it, then the market value is zero. That is why I recommend that anybody who puts diamond bezels on their watch take them off on resale......... the addition of the diamonds will not raise the value on resale..

Stainless Steel Rolex watches are almost like ready cash....... not so much the gold and TT models; to sell them quickly you haave to ask for less.

[mb hawaii]

IMO, I think it all comes down to supply and demand. SS is in the price range that more people can afford or willing to spend. SS is also a desirable and "universal" material to most people. I mean, who doesn't like a SS watch? Since Rolex only makes so many of them, with the high demand they hold value much better than gold.

[deserted]

This is good information guys , i guess it safe to say once you buy gold keep it , i plan on keeping mine forever to say the least.

[maverick]

Originally Posted by Finley

I know it has been talked about here before that gold Rolex watches don't hold their value as much as the stainless, and can be had pre-owned for less (comparatively) than their counterparts. Why is this?

Yellow gold is just out of style here and they just do not sell fast. I did have a couple 18kt DDs and both were around 7K (1803s) but now they are closer to 5-6K.

I think a great buy is a nice DD on a strap. That's a lot of bang for the buck as they say. =) maverick

[Bon Temps]

Wear what what like, that's what's most important. That's where joy is for me, not in the resale value. Besides, what's desirable and therefore more "valuable" changes like seasons, for the most part.

[nektar]

Originally Posted by Tools

Used market value is always based on supply and demand.......

It almost never has anything to do with the value of the components or materials...

If you have a custom watch that you paid 100k for, but nobody else wants it, then the market value is zero. That is why I recommend that anybody who puts diamond bezels on their watch take them off on resale......... the addition of the diamonds will not raise the value on resale..

Stainless Steel Rolex watches are almost like ready cash....... not so much the gold and TT models; to sell them quickly you haave to ask for less.

this is what happens with the cars, bikes etc

[Green Arrow]

Smaller pool of buyers. Most people who can afford to pay $18K for a used gold Rolex can pay $25K for a new one, and not worry about what the previous owner may have done to the insides.

Stainless is the cheapest costwise, and therefore has the greatest base of available buyers. As the price goes up, like the point of a pyramid, there are less and less available buyers, and the ones there are can afford to buy new from the AD feeling much more assured than buying used.

[Vipergq]

That is why I am looking into buying a GOLD Day-Date. The initial price drop is already had from the AD. It should hold its value from this point now though...


6-7K for a 25K watch seems like a good investment that is not going down any more...

[Finley]

Thanks everyone. I am not looking at buying a gold Rolex. I have my SS/platinum YM and am quite happy with that, but I know someone who is interested and was curious as to why gold has lower resale. I thought perhaps it was a "buyer" issue with folks who can afford gold being able to afford to buy new.

[Oslo]

Hi.
If bought at an AD initial loss is huge. Bought from a grey dealer in mint condition I've tried making money when I got tired of my 116718 and sold it again, not because it was a goal though. I'm suspecting I got my 116618 too early and new in box to repeat this, but right now thats not an issue.

Get it used and take care of it and you wont loose too much when you're selling again
:-)

[Singslinger]

The replies so far are spot on - smaller pool of buyers, quantities produced, etc. I also think it may be due to gold being a softer metal than steel. And Vipergq is right - there has to be a point at which the price of a gold watch is so low that it becomes attractive enough to buy.

[landroverking]

I really like the 18Kt Blue Sub and I think it holds value better. All the gold Rolex's take about a 50% hit new out the door. So now you can pick up a mid to late 90's gold Sub in the 10-12K range. The GMT does not seem to do as well, the the Day-Date is even worse. Don't really know about the white gold models or the YM.

[Tools]

Originally Posted by Finley

Thanks everyone. I am not looking at buying a gold Rolex. I have my SS/platinum YM and am quite happy with that, but I know someone who is interested and was curious as to why gold has lower resale. I thought perhaps it was a "buyer" issue with folks who can afford gold being able to afford to buy new.

- Bingo......

and let me add two things..

1. They usually wear them until they are worn out and worth considerably less.

2. When they sell (or their offspring sell the one in the drawer), the up-scale buyer is not there (they are buying new), so the price needs to be reduced for the bargain buyer..