Rolex CPO Purchase

[M&L]

Hello,
Everyone knows that Rolex models in CPO program are more expensive then on the grey market. My question is that can I get a discount on Rolex CPO program? Also can someone tell me from their experience how hard is to get Air king or Explorer I 40mm on retail? Are they availability for walk in costumers with purchase history?

[1William]

You can ask a retailer for a discount any time. I doubt they will give you one on a CPO watch, especially a desirable modern watch. Air Kings and Explorer I's are currently selling on the secondary market for around retail plus tax if you shop around. You can always go into a retailer and ask and you may get lucky but I doubt it. If you really want the watch look at our Trusted Sellers, find the watch you want, call up and have a discussion and make a reasonable offer. Pay and have the watch tomorrow by lunch. For these two models there is no reason to spend a lot of time shopping in AD's as the money savings is not there. Good luck.

[joli160]

If you buy from a trusted seller you don’t have to pay delusional CPO prices

[brandrea]

I doubt you’d get a discount, but it never hurts to ask …

Good luck

[Harry-57]

If you don't ask you don't get. You probably still won't get but it never hurts to ask.

[Kinnakeet]

I have tried and having a very good purchase history was told no. But I’m going to try again, probably tomorrow if the watch I want is still in the case.

[mpkRolex]

Originally Posted by M&L

Hello,
Everyone knows that Rolex models in CPO program are more expensive then on the grey market. My question is that can I get a discount on Rolex CPO program? Also can someone tell me from their experience how hard is to get Air king or Explorer I 40mm on retail? Are they availability for walk in costumers with purchase history?

No problem in asking. I bought my Pepsi as a CPO which included 2 years of Rolex warranty. There was no discount offered but I did get a white dial Daytona offered within six months. That I think was an incentive.

[jacowestt]

Discounts on Rolex CPO watches are highly unlikely, as prices are set by Rolex to maintain exclusivity.

The Air-King and Explorer I 40mm are popular but not as hard to get as models like the Daytona or GMT-Master II. With purchase history at an AD, you may have a better chance of securing one, though walk-in availability is rare. Building a relationship with your AD can help.

[sportsfan0704]

Originally Posted by jacowestt

Discounts on Rolex CPO watches are highly unlikely, as prices are set by Rolex to maintain exclusivity.

The Air-King and Explorer I 40mm are popular but not as hard to get as models like the Daytona or GMT-Master II. With purchase history at an AD, you may have a better chance of securing one, though walk-in availability is rare. Building a relationship with your AD can help.

I’m not sure about this because different AD have different prices for similar watches. I’m sure there’s a little room at some stores and no room at others. Just like how it used to be on new watches.

[stark1]

Originally Posted by jacowestt

Discounts on Rolex CPO watches are highly unlikely, as prices are set by Rolex to maintain exclusivity.

The Air-King and Explorer I 40mm are popular but not as hard to get as models like the Daytona or GMT-Master II. With purchase history at an AD, you may have a better chance of securing one, though walk-in availability is rare. Building a relationship with your AD can help.

From what the AD told me, it sounds like they set the prices for CPO pieces, not Rolex. I could be wrong, but that's my understanding.

AK and Exp 1 are not considered difficult, but won't be readily available either. You could be offered one with a bit of persistence, patience and some following up (without being annoying).

[M&L]

Thank you all

[brandrea]

Originally Posted by Kinnakeet

I have tried and having a very good purchase history was told no. But I’m going to try again, probably tomorrow if the watch I want is still in the case.

Do tell….

[BroncoOne]

I got a slight discount on one of the two that I bought CPO. Both very highly sought after watches but I have a good history with this AD

You get a fully serviced/restored to factory by Rolex watch with a fresh two year warranty and the ability to go back to your local AD if you have an issue or want to trade it.

If you aren't paying much or anything over the trusted ( emphasize trusted) grey market dealer prices it’s a good program. It also builds a relationship with an AD because now they can make grey margins that they can’t make on new watches.

Just know the market prices and compare apples to apples in terms of c9nditikn, box, papers and warranty b

[Skee-Bum]

Originally Posted by M&L

Hello,
Everyone knows that Rolex models in CPO program are more expensive then on the grey market. My question is that can I get a discount on Rolex CPO program? Also can someone tell me from their experience how hard is to get Air king or Explorer I 40mm on retail? Are they availability for walk in costumers with purchase history?

So in my quest for a GMT, I have been hitting a lot of AD’s. I am lucky enough to travel the world for work. In the last two months, I have hit AD’s in London, Warsaw, Frankfurt, Bologna, IT, Atlanta, New York, Palm Beach, Scottsdale and maybe one or two other places.

I always ask about the CPO programs, the prices vary wildly from one store to another. I have seen 40mm Explorers for close to gray market price, and I have seen GMTs for 6K over gray market. It is really a moving target. Lots of Daytona’s on the CPO program, don’t check prices on those as I’m not interested. Bottom line is you have to check each place and know going rates on the gray market to make an educated decision.

[Roddypeepa]

I think with CPO you have to remember that the ADs aren’t necessarily best placed to price up used watches. Yes, lots have always dabbled in pre owned but it’s never been their primary concern - as it’s always been (and still is) a side hustle.

I think this is why we are seeing some, *ahem*, optimistic prices. Probably set by someone who just browses chrono24 and then pulls a number out a magic hat. Plus an extra 10 per cent. They don’t really know the market yet - it takes years to get a feel for it I would imagine.

The true used watch dealers - who already pre dated the bubble and covid days are still (in my opinion) best placed to add some much needed competition to the market. Condition is everything in the used market but here in the uk all individual chains seems to price models the same. Eg a 116710 ln at, say, £14500 (!) regardless of age.

Again in my own opinion it would be incredibly bad for the industry if Rolex ever de facto became the only major player in the used market. A bit like Porsche. Their prices are nuts across the range to the extent that a used cayman or boxster is ridiculous for what it is.

So the internet is your friend. It makes shopping around easy and in my opinion the prices you see at most adverts are the absolute upper end.


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[BraveBold]

Originally Posted by Skee-Bum

So in my quest for a GMT, I have been hitting a lot of AD’s. I am lucky enough to travel the world for work. In the last two months, I have hit AD’s in London, Warsaw, Frankfurt, Bologna, IT, Atlanta, New York, Palm Beach, Scottsdale and maybe one or two other places.

I always ask about the CPO programs, the prices vary wildly from one store to another. I have seen 40mm Explorers for close to gray market price, and I have seen GMTs for 6K over gray market. It is really a moving target. Lots of Daytona’s on the CPO program, don’t check prices on those as I’m not interested. Bottom line is you have to check each place and know going rates on the gray market to make an educated decision.

This is accurate. Some excellent CPO deals out there if someone looks around - most may be overpriced but this is concentrated in the latest releases that are hyped and heavily transacted (so they can “pick off” those in a rush and who want to avoid grey dealer risk and potential headaches).

[J.P.Jones]

I was at one of the Bucherer's in NYC yesterday, and saw a few of their CPO Rolexes. The one my spouse liked was a 116034 with a diamond dial at $10,250. Add 8.875% sales tax ($910), and it would cost $11,160. We passed on it. I think we can do a lot better if we shop used gray market. The CPO price was NOT negotiable, as per our salesman. He said that the prices are set by Rolex, not the AD.

[Kinnakeet]

Originally Posted by J.P.Jones

I was at one of the Bucherer's in NYC yesterday, and saw a few of their CPO Rolexes. The one my spouse liked was a 116034 with a diamond dial at $10,250. Add 8.875% sales tax ($910), and it would cost $11,160. We passed on it. I think we can do a lot better if we shop used gray market. The CPO price was NOT negotiable, as per our salesman. He said that the prices are set by Rolex, not the AD.

My husband wanted 20% off on one yesterday. That would have made the purchase worth it to him and he would have purchased the watch. They were willing to take 10% off so he passed, the purchase would make more sense at DavidSw, we can deal with him in person as well. So they are able to negotiate. At least at WOS. I’m not really impressed with the program. What it is doing in some ways is keeping secondary prices up. Many don’t have full bracelets. The one he looked at needed a link, and they would have brought one in. But at the prices they are charging they could at least come with full bracelet. He tried a GMT one other time that was too small to get into his wrist. It’s just sloppy business to me.

[BraveBold]

Originally Posted by J.P.Jones

I was at one of the Bucherer's in NYC yesterday, and saw a few of their CPO Rolexes. The one my spouse liked was a 116034 with a diamond dial at $10,250. Add 8.875% sales tax ($910), and it would cost $11,160. We passed on it. I think we can do a lot better if we shop used gray market. The CPO price was NOT negotiable, as per our salesman. He said that the prices are set by Rolex, not the AD.

Interesting tactic by that salesperson… either a half-truth or lie, perhaps depending on perspective.

CPO prices are negotiable. Bucherer, however, is owned by Rolex. Are they truly representative of “authorized dealers” generally? Because they are corporate-owned perhaps they cannot negotiate on Rolex CPO.

Other ADs can…

[Roddypeepa]

Originally Posted by J.P.Jones

I was at one of the Bucherer's in NYC yesterday, and saw a few of their CPO Rolexes. The one my spouse liked was a 116034 with a diamond dial at $10,250. Add 8.875% sales tax ($910), and it would cost $11,160. We passed on it. I think we can do a lot better if we shop used gray market. The CPO price was NOT negotiable, as per our salesman. He said that the prices are set by Rolex, not the AD.

If prices are set by Rolex why are they different at different ADs within the same country?


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[J.P.Jones]

Originally Posted by BraveBold

Interesting tactic by that salesperson… either a half-truth or lie, perhaps depending on perspective.

CPO prices are negotiable. Bucherer, however, is owned by Rolex. Are they truly representative of “authorized dealers” generally? Because they are corporate-owned perhaps they cannot negotiate on Rolex CPO.

Other ADs can…

That could very well be what he meant...that Bucherer CPO prices aren't negotiable (at least according to that salesman).

[Jb1264]

The CPO is a way for a customer to stay within the AD Ecosystem.

Some will decide to go preowned through the gray market and others like myself accept the (significant to grey market) markup.

The way I look at it, if I decide to give a watch to my children one day, and it needs a service, I would not be best pleased to learn that the watch is franken, stolen or fake.

If I purchased it through a grey market, how sure can I be that dealer will be in business to make good their mistake. It’s peace of mind for me

[Ten Ten & 32]

All the watches in my local AD that is part of the CPO programme look to be over polished to me


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[BraveBold]

Originally Posted by J.P.Jones

That could very well be what he meant...that Bucherer CPO prices aren't negotiable (at least according to that salesman).

I am actually going to walk back what I said… was at my AD today and spoke at length… they previously were discounting but must have been wrist slapped… so looks like it may indeed be a general policy. Or at least pressure applied…

Fascinating.

[TCFP]

I've noticed that a few CPO models here and there at the 1916 company aren't too terribly priced compared to the standard grey dealer. Especially for the peace of mind of the Rolex 2-year guarantee.