diablojota Rolex Buys Rolex Watches To... 17 June 2009, 03:19 AM
ocwatching Interesting..thanks for the... 17 June 2009, 03:41 AM
BigHat Good find Frank. 17 June 2009, 03:58 AM
Fabuloso It's all about maintaining... 17 June 2009, 04:03 AM
B Square Would it not make sense for... 17 June 2009, 04:13 AM
LocoNBroko Makes sense to me... But what... 17 June 2009, 04:19 AM
diablojota Who knows. My AD has... 17 June 2009, 04:21 AM
beshannon Interesting.
No actual... 17 June 2009, 04:35 AM
Rolexroz What's new 17 June 2009, 05:07 AM
beshannon True enough. Buying at... 17 June 2009, 06:08 AM
BigHat [QUOTE=beshannon;1222812]
I... 17 June 2009, 06:13 AM
beshannon I guess that is my question.... 17 June 2009, 06:25 AM
diablojota If you read french, I posted... 17 June 2009, 06:50 AM
STEELINOX I think on this point the... 17 June 2009, 01:27 PM
Z-Sub I would think this "buyback"... 17 June 2009, 03:38 PM
diablojota I don't read french, but this... 17 June 2009, 04:58 AM
Gold Crown Agreed. They got a little to... 17 June 2009, 05:10 AM
cmr without a doubt. 17 June 2009, 05:44 AM
argee1977 Quite a lot of companies do... 17 June 2009, 06:03 AM
Starwalker X2! Bring out new models to... 17 June 2009, 06:05 PM
buz-lh Interesting read and... 17 June 2009, 05:12 AM
kcmo Interesting read....thanks... 17 June 2009, 05:17 AM
DSJ +1 17 June 2009, 11:41 AM
Flaxmoore Not a fan of this idea.
If... 17 June 2009, 06:06 AM
Yume-sama :thinking: Wouldn't it make... 17 June 2009, 06:10 AM
beshannon From an economic and business... 17 June 2009, 06:13 AM
pdmlynek Well, there is a happy medium... 17 June 2009, 08:42 AM
Singslinger Differential calculus in TRF... 17 June 2009, 03:45 PM
kayaker21 Not in canada 17 June 2009, 06:44 AM
Bebot Sounds good to me. This mean... 17 June 2009, 06:51 AM
beshannon So long as the prices are... 17 June 2009, 06:54 AM
diablojota I would prefer they do it by... 17 June 2009, 06:54 AM
Bebot That would also make sense,... 17 June 2009, 08:17 AM
diablojota I've thought about this for a... 17 June 2009, 08:27 AM
pdmlynek Aside from the transaction... 17 June 2009, 08:51 AM
Flaxmoore By holding their values, I... 17 June 2009, 08:03 AM
Bebot Well, imagine AD's start... 17 June 2009, 08:22 AM
B. Doggy PP is also known for doing... 17 June 2009, 07:01 AM
Art 1 It's all very interesting,... 17 June 2009, 09:39 AM
DARK_KNIGHT I can't see why ROLEX will be... 17 June 2009, 10:17 AM
Rolex116520 VERY VERY TRUE , would we buy... 17 June 2009, 09:41 PM
allanofcalifornia I think it makes sense and... 17 June 2009, 10:21 AM
cody p makes sense to me - they have... 17 June 2009, 10:44 AM
trickyric I get the idea of reducing... 17 June 2009, 11:07 AM
C. Davidson Thanks for the post, very... 17 June 2009, 03:56 PM
DanP Good thing I got a rad... 17 June 2009, 04:05 PM
handdoc good idea for rolex... 17 June 2009, 08:40 PM
kzm40 Makes perfect sense, It's... 17 June 2009, 09:22 PM
jdc Sounds a strange business... 17 June 2009, 10:07 PM
nylawbiz I don't have a MBA, but it... 17 June 2009, 10:51 PM
cmr i agree, the anti trust they... 17 June 2009, 11:13 PM
djoseph1174 Good info 17 June 2009, 10:52 PM
rolexBuddy I don't think antitrust... 18 June 2009, 01:07 AM
diablojota I believe the question of... 18 June 2009, 01:10 AM
nylawbiz I was referring to a scheme... 18 June 2009, 04:48 AM
diablojota Does Rolex actually have... 18 June 2009, 04:50 AM
BigHat I doesn't understand why... 18 June 2009, 05:58 AM
nylawbiz Yes, hypothetical. I'm sure... 18 June 2009, 08:21 AM
nylawbiz They could have stores in... 18 June 2009, 10:18 AM
diablojota I agree with that completely. 18 June 2009, 10:19 AM
cmr that will never happen. 18 June 2009, 10:20 AM
nylawbiz never say never. 18 June 2009, 10:22 AM
Andad I can see it now.
I walk... 18 June 2009, 08:48 PM
BigHat Maybe the conversation that's... 19 June 2009, 06:12 AM
malolo In somehow I don't think this... 19 June 2009, 05:13 AM
chris_1001 So what is the typical mark... 19 June 2009, 06:37 AM
Art 1 Around 45%. 19 June 2009, 07:11 AM
chris_1001 (i.e. wholesale $10,000.00 +... 19 June 2009, 07:28 AM
Art 1 Other watch brands have a... 19 June 2009, 08:03 AM
drtooth73 Try this math:
Rolex GMT TT:... 19 June 2009, 08:42 AM
Atl That's about what it was when... 19 June 2009, 08:37 AM
Lol-x Truth or unfounded... 19 June 2009, 09:46 AM
BigHat Already discussing this point... 19 June 2009, 10:04 AM
diablojota Hey Steve,
Here's where... 19 June 2009, 10:09 AM
Lol-x You were... 19 June 2009, 10:36 AM
diablojota Hmm... Mysteriously there is... 19 June 2009, 10:40 AM
|
17 June 2009, 03:19 AM | #1 |
"TRF" Member
Join Date: Mar 2006
Real Name: Frank
Location: Chattanooga, TN
Watch: SS Submariner Date
Posts: 4,042
|
Rolex Buys Rolex Watches To Prevent Price Drops
Over at Luxist (http://www.luxist.com/2009/06/16/rol...price-drops/):
by Ariel Adams Jun 16th 2009 at 7:01AM Watch sales are down, way down in some places, and the only option for many dealers is to provide deep discounts to move inventory. This creates price drops that many watch brands are less than thrilled with. Some brands are taking an active approach to protect brand pricing. Rolex is personally purchasing back inventory from dealers who are having trouble selling Rolex watches. Buying back the watches gives some money back to the retailers to help them during hard times, and allows Rolex to be confident that less deep discounting is occurring in the market. Rolex is of the most protective brands when it comes to pricing and image. They have an almost legendary reputation for not giving significant discounts. This is not a fact that they wish to change right now when keeping the integrity of a brand's pricing system solid is an important endeavor. It is no secret that Rolex is a cash rich company. It is not likely a huge impact for them to be buying back inventory which will likely be warehoused until future times when things are better for the luxury watch market. I would go so far as to say that it is probably in Rolex's best interest to dismantle and recycle unsold watches than to release them at below market rates (that they set). Further, you might be wondering why dealers are all selling back to Rolex in the first place rather than discounting and potentially getting more money. This would likely conflict with their authorized dealer contracts with Rolex. Plus, Rolex likely has a redemption right - that allows it to buy back stock under certain circumstances. For you, this means less chance that your dream Rolex watch is going to be discounted any time soon. Pictured is a 2009 Rolex Datejust watch with Arabic numerals.
__________________
RTFT - Read The Friggin' Thread FcB |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.
ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX